What are the responsibilities and job description for the Color & Print Designer position at SBH Fashion?
Job Title: Color & Print Designer
Role Overview
We are seeking a highly creative and detail-oriented Color & Print Designer to drive seasonal color direction and print development across multiple categories, including blankets, sleepwear, and accessories. This role is critical in shaping the visual identity of the brand through distinctive color palettes, original prints, and commercially compelling seasonal concepts.
The ideal candidate thrives in a fast-growing DTC environment and understands how to translate trend, consumer insight, and brand DNA into scalable, production-ready artwork and color stories.
Based in New York City, with minimal travel required for product reviews and approvals.
Key Responsibilities:
Seasonal Concept Development
Role Overview
We are seeking a highly creative and detail-oriented Color & Print Designer to drive seasonal color direction and print development across multiple categories, including blankets, sleepwear, and accessories. This role is critical in shaping the visual identity of the brand through distinctive color palettes, original prints, and commercially compelling seasonal concepts.
The ideal candidate thrives in a fast-growing DTC environment and understands how to translate trend, consumer insight, and brand DNA into scalable, production-ready artwork and color stories.
Based in New York City, with minimal travel required for product reviews and approvals.
Key Responsibilities:
Seasonal Concept Development
- Develop seasonal color palettes and print direction aligned with brand strategy and assortment plans.
- Create digital mood boards, inspiration decks, and trend research presentations to support seasonal concept reviews.
- Partner with the full Product team to establish cohesive, brand-right color stories across categories.
- Design original prints and patterns across all categories for mainline and collaborations.
- Develop multiple colorway and scale options to support merchandising needs and margin targets.
- Prepare production-ready artwork files for vendor handoff, ensuring technical accuracy and repeat precision.
- Manage the lab dip and print strike-off process, reviewing submissions for accuracy in tone, saturation, scale, and hand feel.
- Provide clear, actionable feedback to vendors to ensure color consistency and print quality.
- Maintain color standards and oversee approvals through color trial and pre-production stages.
- Work closely with Design, Merchandising, and Product Development to ensure alignment between creative direction and commercial objectives.
- Support product storytelling and visual assets for internal reviews and launch planning.
- 3 years of experience at a fast-growing DTC apparel or home brand, at the Associate Designer or Designer level.
- Strong portfolio demonstrating print development, color storytelling, and multi-category execution.
- Deep understanding of textile printing techniques and production processes, including lab dips and print strike-offs from concept thru production phases.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop) and experience leveraging AI-based design platforms to accelerate ideation and iteration.
- Strong knowledge of repeat layouts, scale development, and color separation for production.
- Highly organized with strong project management skills and ability to manage multiple seasonal calendars simultaneously.
- Bachelor’s degree in Textile Design, Fashion Design, Graphic Design, or related field.
Salary : $90,000 - $120,000