What are the responsibilities and job description for the Senior Copywriter position at SAMY?
ABOUT SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15 offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
MISSION
Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.
JOB FUNCTIONS
Develop social-first ideas and concepts that spark conversation and drive engagement.
Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.
SKILLS REQUIREMENTS
5 years of copywriting experience in creative/digital agencies.
Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
Trend and culture fluency, especially around what’s moving culture in the U.S.
Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
Strong skills to build strategic content calendars and maintain consistency across brands and platforms.
CULTURAL FIT
If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.
BENEFITS
Holidays according to law 24 y 31 of December
Birthday day off
Moving Allowance
Wellhub