Demo

Paving Equipment Sales Representative

Romco Equipment Company, LLC
El Paso, TX Full Time
POSTED ON 10/19/2026
AVAILABLE BEFORE 2/16/2027

Build relationships. Grow your territory. Help build Texas.

Our customers are the people who build Texas, and we’re proud to help them get the job done. Since 1961, ROMCO Equipment Company has supported the construction industry by providing the equipment, service, and expertise our customers rely on.

We’re looking for an experienced Paving Equipment Sales Representative to develop and grow an assigned territory. This is a field-focused sales opportunity for someone who understands the construction industry, enjoys building customer relationships, and is motivated by identifying opportunities and closing business.

What You’ll Do

  • Develop and grow paving equipment sales throughout your assigned territory.
  • Build strong, long-term relationships with new and existing customers.
  • Prospect for new business and identify opportunities to expand ROMCO’s presence in the market.
  • Work with customers to understand their equipment needs and recommend appropriate solutions.
  • Provide basic product and technical support to customers.
  • Conduct equipment demonstrations for customers and prospects.
  • Prepare sales forecasts and communicate with operations to help ensure equipment availability.
  • Monitor the competitive landscape, including products, pricing, and market activity.
  • Stay informed about local and national economic trends affecting the construction and paving markets.
  • Participate in relevant industry associations, chambers, and organizations such as TXAPA and AGC.
  • Maintain accurate customer, sales activity, and opportunity information in Salesforce CRM.
  • Participate in product and sales training to stay current on equipment, applications, and industry developments.

What We’re Looking For

  • Strong sales and relationship-building skills.
  • Excellent verbal and written communication skills.
  • Strong organizational and time-management skills with the ability to independently manage a sales territory.
  • Customer-focused approach with a high level of professionalism and integrity.
  • Strong judgment and problem-solving skills.
  • Comfortable communicating with customers at all levels, from jobsite personnel and equipment operators to management and key decision-makers.
  • Ability to perform equipment demonstrations.
  • Proficiency with Salesforce CRM, Microsoft Word, Excel, and other relevant business software.
  • Ability and willingness to travel throughout the assigned territory on a daily basis.

Education & Experience

  • High school diploma or equivalent required.
  • 3 years of sales experience within construction materials, heavy equipment, or a related industry.
  • Experience selling asphalt or concrete paving equipment and related product lines preferred.
  • Valid driver’s license and acceptable driving record required.

Work Environment & Physical Requirements

This position works in both office and field environments and requires frequent travel throughout the assigned territory. The role may involve exposure to active jobsites, moving equipment, vibration, airborne particles, and loud environments.

The position requires the ability to safely operate a personal or company vehicle for company business and may occasionally require lifting or moving up to 25 pounds. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

This position is subject to applicable Motor Vehicle Record requirements and company drug and alcohol testing policies.

Why ROMCO?

For more than 60 years, ROMCO has served customers across Texas. If you’re a motivated sales professional who understands the paving or construction equipment industry and enjoys developing long-term customer relationships, we’d like to hear from you.

Join ROMCO Equipment and help provide the equipment solutions that keep Texas moving.

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Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Salary.com Estimation for Paving Equipment Sales Representative in El Paso, TX
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