What are the responsibilities and job description for the Marketing Analyst position at Rockstar?
Rockstar is recruiting on behalf of a fast-growing e-commerce marketing agency that specializes in driving sales growth for consumer brands. Our client is a dynamic team of marketing professionals who leverage data-driven strategies and creative execution to deliver outstanding results for their clients. This is an opportunity to join a collaborative, fast-paced environment where innovation and professional development are highly valued.
The client is seeking a skillful marketing professional to join their exciting and fast-paced Marketing Team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth.
The Marketing Analyst will develop skills and work primarily in digital advertising and site merchandising in furtherance of clients’ e-commerce businesses. The individual in this role will work closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and manage digital advertising campaigns, craft ad budgets and phasing schedules, as well as provide performance reporting and analysis.
What You’ll Do
- Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms.
- Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls.
- Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth.
- Craft advertising budgets and campaign phasing schedules with senior management.
- Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management.
Basic Qualifications
- Has a true interest in modern advertising / digital marketing and the math behind making it work
- Looking to learn a lot, quickly - from working closely with senior leadership
- Bachelor’s degree in Marketing, Business, Data Analytics, or other closely related majors
- Experience managing PPC and display ad campaigns to drive brand awareness and sales conversions - such as on Amazon Ads, Google AdWords, Facebook/Meta ads, etc.
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Excellent written and oral communication skills
- Proactive team player that welcomes challenges and leadership responsibilities
- Experience drafting copy and content for consumer facing websites, landing pages or email campaigns
Preferred Skills
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, Meta/Facebook Ads, and/or Adobe Marketing Cloud platforms.
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
- Proficiency with HTML and CSS
- Proficiency with SQL
