What are the responsibilities and job description for the Senior Marketing Data Analyst position at Stripe Theory?
Description
About Stripe Theory
Stripe Theory is an agency made up of a team of data-driven digital marketers, communication professionals, and analysts. We call ourselves interpreters of data because that’s just what we do: use data to inform and fuel strategies across PR, marketing, and digital.
About ACC
Stripe is a part of ACC, the Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology, and creativity converge.
About the Role
We are looking for a Senior Marketing Data Analyst who has a passion for all things marketing, is a great writer, and can uncover and simplify actionable insights for clients and stakeholders. As part of our team, you’ll be involved in a variety of client projects and work in a fast-paced, collaborative agency environment where no day is the same.
Responsibilities may include, but are not limited to:
- Marketing data analysis and report writing that is actionable and easy to interpret for various clients.
- Identifying trends, conclusions, and strategic insights based on findings in the marketing data.
- Performing ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns.
- Presenting ongoing report deliverables to clients.
- Using Tableau to create tables, visualizations, and dashboards.
- Facilitating the automation of data pulls from a variety of platforms (social media, email, website analytics, CRM programs, e-commerce, and more).
- Supporting client team leads on any internal projects to uplevel the analytics practice, including the implementation of analytical tools, techniques, processes, and frameworks.
- Coaching more junior members in best practices and troubleshooting data-related issues.
- Owning measurement aspects of new business pitches, renewals, and EOY audits, enabling strategies that are led by data and insights.
- Setting up data collection tools, including social listening and media monitoring.
- Staying up-to-date on analytics news and trends, and sharing these with the team.
- Supporting clients in quick crisis and issues reporting.
- Participating in team brainstorming sessions
Requirements
3 years of experience in a marketing strategy or marketing analytics role, including:
- Developing and presenting marketing data insights and reports
- Designing and building tables, visualizations, and dashboards using BI tools such as Tableau, Domo, or similar
- Proficient in Excel, Google Sheets, or equivalent.
- Mastered understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Pinterest) as well as other marketing channels (website, email, organic search, digital advertising, CRM programs, e-commerce, traditional advertising).
- Strong verbal and written communication skills – whether presenting to colleagues, drafting emails to clients, or participating in brainstorming sessions.
- Demonstrated ability to multitask, prioritize, and manage deadlines.
- Strong research skills.
- Developed interpersonal skills and the ability to work effectively with a variety of people across multiple accounts.
- Eagerness to learn new tools and techniques
Note: Our team has a hybrid schedule between remote work and our Midtown Atlanta office.
