What are the responsibilities and job description for the CRM and Retention Manager position at RG&T Solutions?
We are seeking a Head of Retention to lead the lifecycle marketing function for a premium consumer brand.
In this role, you will own and execute the CRM and retention strategies across email and SMS, developing customer lifecycle journeys such as welcome, abandonment, post-purchase, and win-back programs.
You will manage and optimize Klaviyo flows, campaigns, segmentation, testing, and reporting to create personalized experiences that boost engagement, loyalty, and customer lifetime value.
The role involves developing segmentation strategies, translating data into insights, and collaborating with cross-functional teams to deliver a cohesive customer experience.
Qualifications include
Ideal for senior marketers eager to build from the ground up or those seeking a strategic, hands-on leadership role.
In this role, you will own and execute the CRM and retention strategies across email and SMS, developing customer lifecycle journeys such as welcome, abandonment, post-purchase, and win-back programs.
You will manage and optimize Klaviyo flows, campaigns, segmentation, testing, and reporting to create personalized experiences that boost engagement, loyalty, and customer lifetime value.
The role involves developing segmentation strategies, translating data into insights, and collaborating with cross-functional teams to deliver a cohesive customer experience.
Qualifications include
- hands-on CRM and lifecycle marketing experience in DTC ecommerce
- advanced Klaviyo skills
- experience with Shopify or Shopify Plus
- strong analytical and commercial acumen
- excellent stakeholder management
Ideal for senior marketers eager to build from the ground up or those seeking a strategic, hands-on leadership role.