What are the responsibilities and job description for the CRM and Retention Manager position at val's services?
We are seeking a Head of Retention to lead the lifecycle marketing function for a premium consumer brand.
Key responsibilities include owning and executing CRM and retention strategies across email and SMS, developing customer lifecycle journeys (welcome, abandonment, post-purchase, win-back), managing Klaviyo flows and campaigns, creating personalized experiences, and leveraging customer segmentation for growth.
You will build reporting frameworks, analyze data, and collaborate with teams in Growth, Ecommerce, Brand, and Creative to deliver a seamless customer experience. Exploring loyalty, VIP, subscription, and replenishment programs is also part of the role.
Qualifications and skills include hands-on experience in CRM, Retention, or Lifecycle Marketing within DTC ecommerce, advanced Klaviyo expertise, Shopify or Shopify Plus familiarity, and strong analytical and stakeholder management skills. Experience in premium consumer brands, loyalty or SMS marketing, and high-growth environments is a plus.
This role is ideal for those looking to build retention capabilities from the ground up, influence strategy, and drive long-term customer growth.
Key responsibilities include owning and executing CRM and retention strategies across email and SMS, developing customer lifecycle journeys (welcome, abandonment, post-purchase, win-back), managing Klaviyo flows and campaigns, creating personalized experiences, and leveraging customer segmentation for growth.
You will build reporting frameworks, analyze data, and collaborate with teams in Growth, Ecommerce, Brand, and Creative to deliver a seamless customer experience. Exploring loyalty, VIP, subscription, and replenishment programs is also part of the role.
Qualifications and skills include hands-on experience in CRM, Retention, or Lifecycle Marketing within DTC ecommerce, advanced Klaviyo expertise, Shopify or Shopify Plus familiarity, and strong analytical and stakeholder management skills. Experience in premium consumer brands, loyalty or SMS marketing, and high-growth environments is a plus.
This role is ideal for those looking to build retention capabilities from the ground up, influence strategy, and drive long-term customer growth.