What are the responsibilities and job description for the Marketing Director position at RedBalloon?
Company: Koble Systems
RedBalloon posts jobs on behalf of client companies
Job Summary
Koble is seeking a marketing leader to elevate our strategy, drive proactive market engagement, and strengthen our presence. This role will define how we show up in the market, engage customers and prospects, and lead the conversation in our industry.
Marketing is a young function here at Koble and we work with a unique market (a majority of our customers are Amish or Mennonite, or have their roots in that culture), so this role will require a lot of experimentation and creativity. It will be an excellent fit for someone who is ambitious and excited to pioneer a new pathway within a company that is committed to blessing the customer, honoring each other, and building community.
Responsibilities
In this role, you will be responsible to:
RedBalloon posts jobs on behalf of client companies
Job Summary
Koble is seeking a marketing leader to elevate our strategy, drive proactive market engagement, and strengthen our presence. This role will define how we show up in the market, engage customers and prospects, and lead the conversation in our industry.
Marketing is a young function here at Koble and we work with a unique market (a majority of our customers are Amish or Mennonite, or have their roots in that culture), so this role will require a lot of experimentation and creativity. It will be an excellent fit for someone who is ambitious and excited to pioneer a new pathway within a company that is committed to blessing the customer, honoring each other, and building community.
Responsibilities
In this role, you will be responsible to:
- Develop and execute a strategic field marketing plan, including hosting and attending events in areas where our customers are located
- Build a marketing function that delivers consistently strong and measurable results
- Own inbound lead pipelines and ensure they are performing well
- Lead, mentor, and develop the marketing team (currently a team of 2)
- Ensure our website is highly visible, compelling, and clearly communicates our value
- Establish thought leadership in ERP, inventory management, financials, and small business best practices
- Align closely with Sales, Customer Success, and leadership on goals, campaigns, and metrics.
- Oversee content quality, brand voice, and strategic fit across all channels
- Strong communication and interpersonal skills
- Creative with the ability to experiment
- Ambitious and eager to bless customers and build community