Digital Strategy Project Manager

< dir="auto">Role Overview

Lead the end-to-end digital marketing strategy for major product launches and ongoing brand campaigns in a consumer technology environment. Own the strategic framework, media mix, funnel design, KPI governance, and agency performance while translating data into clear, actionable recommendations for leadership.

< dir="auto">Key Responsibilities

• Design and execute multi-channel digital strategies for high-impact product launches and always-on brand activity
• Define channel mix, budget allocation, audience strategy, funnel architecture, and customer journey optimization
• Set, track, and govern KPIs tied to awareness, consideration, engagement, and efficiency
• Transform dashboard data into strategic insights and recommendations
• Brief, steer, and challenge media agencies (plan validation, targeting rationale, creative alignment)
• Integrate brand and performance marketing objectives
• Present performance reviews, insights, and strategic updates to senior leadership
• Drive digital maturity and best practices across the broader marketing organization

< dir="auto">Must-Have Experience

• Proven track record building multi-channel media strategies (Google/YouTube, Meta, TikTok, X/Twitter, LinkedIn, programmatic, etc.)
• Hands-on experience with budget allocation, media mix modeling, and funnel design in consumer tech or similar fast-paced industries
• Strong expertise interpreting dashboards, defining KPI frameworks, and governing performance metrics
• Direct involvement in consumer-tech product launches or equivalent high-stakes campaigns
• Experience managing and optimizing agency partnerships

< dir="auto">Core Skills

• Digital marketing strategy & planning
• KPI framework design & governance
• Funnel & customer journey architecture
• Media mix modeling & budget strategy
• Data-driven insight generation
• Agency management & strategic briefing
• Cross-functional stakeholder communication
• Presentation & influence at leadership level

< dir="auto">Education

Bachelor’s degree in Marketing, Business, Communications, Advertising, or equivalent professional experience.

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