What are the responsibilities and job description for the Email Marketing Specialist position at Ranger Technical Resources?
Position Summary:
Our partner, a technology-driven real estate and storage services company, is currently undergoing a major modernization effort across CRM, customer data architecture, automation, and lifecycle experience. The team is moving from simple batch sends to a true data-informed automation ecosystem; therefore, they are adding an Email Marketing Specialist to join their team. As the Strategist, you will take ownership of how customers engage from the moment they sign up through renewal, move out, and every meaningful point in between. You will shape the company’s entire email and SMS program, introduce experimentation, improve segmentation, and build automated workflows that tie directly to revenue, occupancy, and customer satisfaction. If you enjoy partnering with product and engineering, solving data challenges, and creating lifecycle systems that scale with growth, this is a place to make a visible impact.
Experience and Education:
- BS in Computer Science, Information Systems, Data Analytics or equivalent experience/field
- Hands-on experience leading email marketing or lifecycle channels in a high-volume digital environment
- Background working in ESPs such as Iterable, Braze, HubSpot, Salesforce Marketing Cloud, or Klaviyo
- Experience building automated journeys, behavioral triggers, and lifecycle programs
- Understanding how to collaborate with product, IT, and engineering teams to troubleshoot integrations
- Experience migrating ESPs or implementing new marketing platforms
Skills and Strengths:
- ESP Systems
- Iterable
- Lifecycle automation
- HTML/CSS
- Segmentation
- Personalization logic
- Behavioral triggers
- Data integration
- ESP migration
- A/B testing
- QA testing for email rendering
- Deliverability management
- Dynamic content
- Customer journey mapping
- Analytics interpretation
- Cross-functional collaboration
- Content editing
- Workflow design
- Database understanding
- Compliance awareness
Primary Job Responsibilities:
- Build automated lifecycle journeys across email and SMS from the ground up
- Design segmentation models that use behavioral, demographic, and lifecycle data
- Drive the end-to-end ESP migration effort in collaboration with product and IT
- Build HTML modules and reusable templates for campaigns and automations
- Partner with engineering on tags, events, triggers, and data flows
- Create testing plans and run A/B experiments across journeys and content
- Diagnose and resolve deliverability issues
- Develop targeting strategies that support revenue growth and occupancy
- Create and manage abandoned cart, win back, churn, re-engagement, and nurture flows
- Own audience logic and ensure customer data quality inside the ESP
- Collaborate with internal writers or create content independently when needed
- Monitor performance and adjust journeys based on customer behavior
- Provide recommendations that tie lifecycle improvements to business outcomes
- Serve as the primary expert for marketing automation across the company
- Work closely with cross-functional partners, including Revenue, Operations, SEO, and Customer Service