Digital Marketing Manager

A leader in the food industry is hiring a Manager of Digital Strategy & Brand Experience in Owings Mills, MD for a full time position, onsite 5 days a week.

Manager of Digital Strategy & Brand Experience Perks:

• Opportunity to shape digital strategy and directly impact revenue, brand perception, and customer experience.
• High visibility role with cross-functional collaboration across Marketing, Customer Service, and external agency partners.
• Ownership of key initiatives, offering autonomy to drive improvements in merchandising, performance, and brand standards.
• Exposure to end-to-end ecommerce operations, including digital marketing, reputation management, and promotional strategy.

Manager of Digital Strategy & Brand Experience Requirements:

• Experience managing external digital agencies and cross-functional stakeholders with clear communication and accountability.
• Strong understanding of digital marketing channels, brand reputation management, and customer experience best practices.
• Ability to analyze performance data (KPIs, conversion, AOV, sales trends) and translate insights into actionable improvements.
• Background in ecommerce or digital merchandising, with experience supporting promotions, product strategy, and inventory alignment.

Manager of Digital Strategy & Brand Experience Responsibilities:

• Manage and serve as primary point of contact for external digital agencies, setting scope, deliverables, and timelines while ensuring alignment with business priorities.
• Oversee brand presence across digital channels, maintaining consistent voice and messaging while monitoring reviews, social platforms, and third-party sites.
• Analyze performance against KPIs and provide direction to improve agency output, campaign effectiveness, and overall results.
• Guide digital merchandising strategy, including product presentation, assortment optimization, and promotional planning to drive revenue and margin.

About Profiles:

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

New job opportunities are listed daily –www.careerprofiles.com

Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.