What are the responsibilities and job description for the Marketing Content Specialist position at Pivotal Talent Search?
Marketing Content & CRM Specialist
Location: Ozark, Missouri - Fully In Office
We are seeking a versatile Marketing Content & CRM Specialist to support our growing marketing efforts. This role will focus on creating high-quality website content, technical documentation, visual assets, and optimizing HubSpot (HS) CRM workflows.
This is a hands-on role for someone who can write clearly, think strategically, and execute efficiently across multiple marketing functions.
Key Responsibilities
Content Creation (Website & Digital)
- Write and optimize website content (landing pages, service pages, blogs)
- Ensure messaging is clear, compelling, and aligned with brand voice
- Collaborate with team members to translate technical concepts into customer-friendly content
- Maintain and update website content as needed
Technical Writing
- Develop product/service documentation, guides, and internal resources
- Create clear, structured content that simplifies complex topics
- Work with technical team members to gather accurate information
Graphic Design
- Create marketing visuals (social media graphics, web assets, presentations)
- Ensure brand consistency across all visual content
- Support content team with visual storytelling
CRM & Marketing Automation (HubSpot)
- Build and optimize workflows (lead nurturing, follow-ups, automation)
- Manage email campaigns and sequences
- Maintain CRM data quality and segmentation
- Support sales and marketing alignment through CRM tools
Qualifications / Requirements
- 2 years in marketing, content creation, or related role
- Strong writing skills (both marketing and technical)
- Experience with HubSpot (or similar CRM/automation platforms)
- Basic to intermediate graphic design skills (Canva, Adobe, or similar)
- Ability to manage multiple projects and meet deadlines
- Strong attention to detail and organization
- Self-starter who thrives in a fast-paced environment
Nice to Have
- SEO knowledge and experience optimizing content
- Experience working with technical products or services
- Familiarity with video/content production workflows
- ·Understanding of sales funnels and lead generation strategies
What Success Looks Like
- Consistent production of high-quality, effective content
- Improved website clarity, engagement, and conversion
- Efficient and well-structured CRM workflows
- Strong collaboration with sales and marketing teams
Why Join Us
- High-impact role with real ownership
- Fast-moving, energetic team culture
- Opportunity to shape and scale marketing systems
- Work alongside a strong personality-driven brand