Sr Director of Growth Marketing

Company Description: Pickleball is exploding, and The Picklr is leading the movement. We’re not just opening clubs — we’re building the premier lifestyle brand in the fastest-growing sport in the U.S. With rapid national and international expansion, we are defining the future of how pickleball is played, portrayed, and experienced. Join America’s 43rd Fastest-Growing Company in the Fastest-Growing Sport. What You’ll LoveYou Own Growth. This role owns the full revenue engine — trials, conversions, lifecycle, winbacks, paid performance — across 60 pickleball clubs and growing. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes.Builder EnergyYou’ll work closely with the CMO and executive team in a high-growth, high-autonomy environment. You’re shaping the system, not inheriting it.Massive Visibility & ImpactYour decisions directly influence the success of every club in the network, with clear KPIs and real-time results.Creative & Analytical FreedomWe move fast. You’ll have space to launch tests, optimize funnels, build automations, and create scalable systems.Lifestyle CultureYou’re joining one of the most fun, community-driven, culturally relevant categories in the country.What We BelievePremium Mindset. Even in growth and performance, everything reflects the quality of the Picklr brand.Speed WinsSpot the opportunity in the morning, test it by afternoon, measure by evening.Systems That ScaleWe’re building playbooks and growth frameworks that work across 100 future clubs.What We’re Looking For – understand subscription/membership-based marketing Ability to lead demand generation and revenue growth strategy at the highest levelA full-stack growth marketer (acquisition, lifecycle, analytics, CRO) with subscription/membership-based experienceStrong understanding of cross-channel marketing execution so all digital channels are speaking to one another - web, email, paid, affiliate, SEO, sms, etc. Experience working inside a CRM environment (HubSpot preferred)Someone who thrives in dashboards, funnels, attribution, and rapid testingComfortable using analytical tools (Sigma, Looker, Tableau, or similar) and reporting out weeklyA proactive strategist who brings ideas, not just executionStrong communicator who collaborates well across Creative, Ops, Paid Media, and DataOwnership-focused, accountable, and comfortable with high visibilityThe Role / ResponsibilitiesLead paid acquisition strategy (Meta, Google, TikTok)Own trial → member conversion funnelBuild lifecycle flows (email/SMS) inside HubSpotDevelop membership winback and retention strategiesBuild real time dashboards, attribution models, and reporting in Sigma / Looker / CRMIdentify funnel drop-offs and run continuous A/B testsManage and mentor a layered team (internal and agency model)Partner cross-functionally to drive predictable revenue growthHelp build the growth playbook for 100 future clubs, including international growth Experience8 years in growth, performance, or lifecycle marketing3 years managing a team3 years in subscription/membership-based marketing experienceHands-on experience with CRM systems (HubSpot preferred)Proficiency with analytics platforms (Sigma, Looker, Tableau, etc.)Proven track record of improving conversion and driving revenueStrong analytical foundation (cohort analysis, dashboards, attribution)Experience in fitness, franchise, or multi-location brands is a plusAbility to build scalable systems, not just individual campaignsE04JI802mpqq40887iz