Sr. Director of Growth Marketing

Company Description:

Pickleball is exploding, and The Picklr is leading the movement. We’re not just opening clubs — we’re building the premier lifestyle brand in the fastest-growing sport in the U.S. With rapid national and international expansion, we are defining the future of how pickleball is played, portrayed, and experienced. Join America’s 43rd Fastest-Growing Company in the Fastest-Growing Sport. 

What You’ll Love

You Own Growth. This role owns the full revenue engine — trials, conversions, lifecycle, winbacks, paid performance — across 60 pickleball clubs and growing. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes.

Builder Energy

You’ll work closely with the CMO and executive team in a high-growth, high-autonomy environment. You’re shaping the system, not inheriting it.

Massive Visibility & Impact

Your decisions directly influence the success of every club in the network, with clear KPIs and real-time results.

Creative & Analytical Freedom

We move fast. You’ll have space to launch tests, optimize funnels, build automations, and create scalable systems.

Lifestyle Culture

You’re joining one of the most fun, community-driven, culturally relevant categories in the country.

What We Believe

Premium Mindset. Even in growth and performance, everything reflects the quality of the Picklr brand.

Speed Wins

Spot the opportunity in the morning, test it by afternoon, measure by evening.

Systems That Scale

We’re building playbooks and growth frameworks that work across 100 future clubs.

What We’re Looking For – understand subscription/membership-based marketing 

Ability to lead demand generation and revenue growth strategy at the highest level

A full-stack growth marketer (acquisition, lifecycle, analytics, CRO) with subscription/membership-based experience

Strong understanding of cross-channel marketing execution so all digital channels are speaking to one another - web, email, paid, affiliate, SEO, sms, etc. 

Why You're A Good Applicant

Your are someone who thrives in dashboards, funnels, attribution, and rapid testing

You are obsessed with HubSpot and know it inside and out

You are comfortable using analytical tools (Sigma, Looker, Tableau, or similar) and reporting out weekly

You are a proactive strategist who brings ideas, not just execution

You are a strong communicator who collaborates well across Creative, Ops, Paid Media, and Data

You are ownership-focused, accountable, and comfortable with high visibility

The Role / Responsibilities

Lead paid acquisition strategy (Meta, Google, TikTok)

Own trial → member conversion funnel

Build lifecycle flows (email/SMS) inside HubSpot

Develop membership winback and retention strategies

Build real-time dashboards, attribution models, and reporting in Sigma / Looker / CRM

Identify funnel drop-offs and run continuous A/B tests

Manage and mentor a layered team (internal and agency model)

Partner cross-functionally to drive predictable revenue growth

Help build the growth playbook for 100 future clubs, including international growth 

Experience

8 years in growth, performance, or lifecycle marketing

3 years managing a team

3 years in subscription/membership-based marketing experience

Hands-on experience with HubSpot (our CRM system)

Proficiency with analytics platforms (Sigma, Looker, Tableau, etc.)

Proven track record of improving conversion and driving revenue

Strong analytical foundation (cohort analysis, dashboards, attribution)

Experience in fitness, franchise, or multi-location brands is a plus

Ability to build scalable systems, not just individual campaigns