Manager, Brand Architecture & Activation

Where Conviviality is at work.

North American Distillers (NADL) is where we manufacture our award-winning American Whiskeys such as Jefferson’s, Rabbit Hole, TX Whiskey, Skrewball, and Smooth Ambler. NADL is part of Pernod Ricard, a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, and The Glenlivet® Scotch whiskey, as well as many more superior wines and exquisite champagnes!

Working at NADL is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

Join Pernod Ricard as the Brand Architecture & Activation Manager, where you’ll lead the management and activation of key whiskey brands within our portfolio. This role offers the opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling activation platforms that bring our brands to life. If you’re passionate about storytelling, consumer insights, and building brands that resonate culturally, this is your chance to make a lasting impact.

Who will love this job

You’re a strategic thinker with a creative edge who thrives on turning insights into action. You enjoy collaborating across functions, managing complex projects, and influencing stakeholders to deliver exceptional results. If you’re detail-oriented, culturally attuned, and excited about driving growth for high-profile brands, you’ll feel right at home here.

What you’ll do

Brand Strategy & Growth

• Contribute to the development of brand strategies within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities.
• Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth.

Innovation & Product Development

• Oversee new product development, packaging updates, limited editions, and exclusive releases.
• Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives.

Activation & Visual Identity

• Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams.
• Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• 5-7 years of experience in brand management, preferably in spirits, beverage, or consumer goods.
• Strong expertise in brand strategy, consumer insights, and packaging development.
• Proven ability to manage cross-functional projects and influence stakeholders.
• Excellent communication, collaboration, and problem-solving skills.

When you join North American Distillers, you are part of the Pernod Ricard family. You’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

NADL is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

NADL is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.