What are the responsibilities and job description for the Marketing Specialist - US position at Paysend?
About The Role:
We’re looking for a motivated and detail-oriented Marketing Specialist to support our Growth & User Acquisition efforts across the US–LAC region.
In this role, you’ll help activate new UA channels, optimize existing ones, and support partnership-driven initiatives that improve CPA efficiency and campaign performance. You’ll work closely with cross-functional teams to execute marketing activities that drive real results: MAU growth, stronger funnel conversion, and better ROI across performance channels.
This is a great opportunity for someone who wants to learn fast, work across multiple growth levers, and help build scalable processes in a high-impact team.
What You'll Do (Responsibilities):
User Acquisition & Performance:
- Assist in launching, monitoring, and optimizing campaigns across multiple channels: affiliate, rewards platforms, partner’s channels, and emerging UA sources;
- Test and validate new acquisition channels to improve CPA and increase overall efficiency;
- Support A/B tests across creatives, audiences, and landing flows;
Partnership Support:
- Help execute partnership activations (sports, media, rewards, OEMs/mobile carriers), ensuring deadlines, creative assets, and deliverables are met
- Coordinate with internal teams (CRM, Product, Legal, Finance, Compliance) to keep campaigns running smoothly
- Support the setup and tracking of promo codes, incentives, and user cohorts
Data, Reporting & Execution:
- Track and report key KPIs: installs, conversion rate, CPA, MAU, and second-transfer funnel
- Maintain campaign dashboards and ensure accurate data inputs
- Prepare performance summaries and learnings for weekly and monthly business reviews
Project Management:
- Keep workflows organized across teams and partners
- Support creative development and versioning for localized campaigns, especially ES and PT
- Help execute localized strategies by corridor (Mexico, Brazil, Colombia, Guatemala)
What You’ll Need To Be Successful In This Role:
- They are highly organized, proactive, and eager to learn.
- Are comfortable working with numbers and performance metrics (Excel/Sheets, basic analytics)
- Enjoy testing new ideas and optimizing for performance
- Are a good communicator and able to work with multiple stakeholders
- Thrive in a fast-moving, hands-on environment
- English/Spanish Fluency
Why Join Paysend?
- Make a Global Impact: Directly impact millions of users worldwide
- Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities
- Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more
- Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible
- Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements