What are the responsibilities and job description for the Sr. Marketing Manager position at Patton Logistics, Inc.?
The Sr. Marketing Manager works alongside our Marketing team with each of our internal and external clients to understand their goals, identify strategy and creative direction, ultimately leading the marketing efforts across content, advertising, and events.
Responsibilities
- Own the creation and editing of content including, blogs, videos, podcasts, e-courses, print & web-based media.
- Assist in strategizing new marketing campaigns; focusing closely on brand growth and advancement in various markets.
- Collaborate with a resource pool of writers, designers and content experts.
- Ensure execution and reporting, through management & active engagement, on marketing campaigns including SEO of our website and online materials, paid campaigns via Google ads, Facebook ads, etc.
- Social media management
- Manage & coordinate event marketing to support attendance targets and brand representation.
- Oversee print marketing including our product decks, learning guides and informational brochures.
- Prepare and deliver reports, presentations, and sales initiatives for internal and client-facing stakeholders, highlighting key metrics, campaign performance, and strategic vision.
- Maintain strong client relationships, identifying opportunities for additional services and growth within each account.
Knowledge / Skills
- Bachelor's degree and/or 5 years relevant experience.
- Strong writing and editing skills.
- Proficiency in Google Ads, Google Analytics, MailChimp, Squarespace, Wordpress, YouTube Studio, Canva, Facebook Advertising.
Core Competencies
- Exceptional written and verbal communication skills.
- Creative thinking and the ability to generate innovative content ideas.
- Detail-oriented with excellent organizational and time management.
- Adept at working independently and in a collaborative team setting.
- Flexibility to adapt to a rapidly changing industry.
About Patton Creative Group
Patton Creative Group is a Nashville-based team specializing in marketing strategy, content creation, event production, and video.
Learn more about us at https://www.pattoncreativegroup.com/
Additional Information
- The ideal candidate understands the nature of our business is not 9-5 and is willing to work extended/flexible hours as needed
- This position will require candidate to primarily work from the office, but some work-from-home flexibility is included
- PTO is flexible once training is complete and performance expectations are being met
- Comprehensive employer-sponsored health plans available
To perform this job successfully, an individual must be able to perform each key responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, ability and/or competencies needed for successful performance in this role. Roles, responsibilities, and functionality may be changed and/or reassigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.