What are the responsibilities and job description for the Marketing Manager position at Patton Logistics, Inc.?
Role Description: As Marketing Manager at Patton Creative Group, you will lead full-suite marketing for one of our logistics-industry brands, with a strong focus on data, digital marketing, and paid advertising. This role covers both strategy and execution, meaning you will set the plan and then roll up your sleeves and build it. Whether it's launching campaigns, writing copy, digging into the data, or setting up at an event, we need someone who enjoys working from a bird's-eye view and down in the weeds. No two days at PCG look remotely the same. We are rarely sure on Monday what Tuesday will hold, and the people who love it here wouldn’t have it any other way!
What You'll Do
- Own the marketing strategy and tie every campaign back to real business goals
- Create, edit, and manage content across social media, email, and web, in a consistent brand voice
- Build, launch, and optimize paid media campaigns across Google Ads and Meta Ads
- Dig into campaign analytics, report on what is working and what is not, and turn it into clear recommendations for the next round
- Juggle timelines, tasks, and communication across multiple projects, partnering with teammates and leadership so great work ships on time
- Pitch in wherever the team needs you. Yes, that may occasionally include stuffing envelopes
What You Bring
- 3-5 years of experience in marketing, preferably in B2B
- A track record of setting the strategy and doing the work yourself, not just directing others to do it
- Hands-on Google Ads and Meta Ads experience, including building, launching, and optimizing campaigns
- Comfort with data: Google Analytics and campaign reporting, and the ability to turn numbers into a clear recommendation
- A strong understanding of SEO, content marketing, and paid media
- Experience with Mailchimp, Squarespace, WordPress, Canva, Adobe Suite, and other similar tools
Who Thrives Here
- Highly autonomous. You can take something and run with it, and you are a true independent producer
- You genuinely like being part of a small team
- Very little “that’s not my job” in your vocabulary
- Natural creativity stream for fresh content ideas
- Detail-oriented and organized, even when plans pivot
- Flexible and quick to adapt to a rapidly changing industry
Additional Information
As part of Patton Logistics and its family of companies, Patton Creative Group is a small but mighty team based out of Brentwood, TN. This is an in-office position with some hybrid flexibility once training is wrapped up and expectations are being met. As a member of our team, total compensation includes:
- Competitive base salary
- Employer-subsidized health plans (medical, dental, vision, and other ancillary coverages)
- Flexible schedule
- Unlimited PTO
- Employee Assistance Program
To perform this job successfully, an individual must be able to perform each key responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, ability, and/or competencies needed for successful performance in this role. Roles, responsibilities, and functionality may be changed and/or reassigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.