What are the responsibilities and job description for the Marketing Content Specialist position at Passive?
About Passive
Most people your age are waiting to be discovered. The ones moving fastest aren't searching harder — they're searching smarter.
Passive is an AI-powered career discovery platform that puts professionals ahead of the market instead of chasing it. No job boards. No keyword games. No applications into the void. Just a private, personalized feed of relevant opportunities — with AI resume tailoring and one-tap apply built in.
Check us out: www.thepassive.app
We're disrupting a $35B recruiting industry that hasn't evolved in decades. The people who help us grow this thing early will know how to build something from nothing. That skill compounds for the rest of your career.
The Role
We're looking for a Marketing Content Specialist to own Passive's voice across LinkedIn, Instagram, and YouTube.
This isn't a "write captions and schedule posts" role. You'll have real creative freedom to build content that educates, entertains, and converts — across formats, across platforms, and across the full funnel.
You care about what performs. You have opinions about what good content looks like. And you're not waiting for a brand guidelines deck to tell you how to be interesting.
What You'll Do
- Concept, write, and produce content across LinkedIn, Instagram, and YouTube — including short-form video, carousels, captions, and scripts
- Build educational content around career growth, job searching, and the broken recruiting system we're fixing
- Tell the Passive brand story in a way that resonates with ambitious professionals who are skeptical of the status quo
- Analyze what's working, kill what isn't, and iterate fast
- Collaborate with growth and product to align content with launches, campaigns, and company milestones
What We're Looking For
- 0–3 years of experience — or a portfolio that shows you know how to make content that actually lands
- Strong writing skills and a distinct voice — you can be punchy, clear, and compelling without sounding like a brand bot
- Comfort on camera or behind it — you're not precious about format
- Platform fluency across LinkedIn, Instagram, and YouTube
- Someone who treats content like a growth lever, not a checkbox
Bonus if you:
- Have grown a personal account, newsletter, or channel with real traction
- Have scripted or produced short-form video content (Reels, Shorts, etc.)
- Are genuinely interested in careers, AI, or dismantling systems that don't work
Why Passive
- Creative freedom from day one — we want your ideas, not just your execution
- You'll be building the content playbook, not inheriting someone else's
- Direct access to experienced operators who treat content as a core growth channel
- Remote and async-friendly — we care about what you make, not when you make it
How to Stand Out
Send your portfolio, a link to content you've created, or anything that shows how you think and create to: michael@thepassive.app Subject: Marketing Content Specialist — Passive