Social Media Marketing Specialist

Job Title: Social Media Specialist

Location: Houston, TX (Hybrid – 4 days onsite)

Pay Rate: $36.23 – $39.13/hour on W2

Duration: 12 months (possible extension/full-time)

Work Environment: Open office | May require evenings/weekends

Job Overview

The Social Media Specialist will lead organic social content strategy and community engagement across a portfolio of retail brands. This role is responsible for creating impactful, platform-native content that strengthens brand trust, drives engagement, and supports business objectives.

You will own the full lifecycle of social content—from ideation to execution—while ensuring consistency in brand voice and continuously optimizing performance through data-driven insights.

Key Responsibilities

Social Strategy & Content Development

• Develop and execute organic social media strategies aligned with brand and business goals (engagement, retention, revenue)
• Plan, create, and publish social content across platforms from concept to launch
• Translate marketing and go-to-market campaigns into social-first creative

Content Planning & Execution

• Manage social content calendars (organic paid) ensuring consistency in tone, voice, and cadence
• Coordinate with marketing, creative, and project teams for content development and approvals
• Continuously test new content formats, messaging, and timing strategies

Community Engagement

• Monitor and respond to comments, messages, and interactions across platforms
• Ensure all responses are timely, accurate, and aligned with brand and legal guidelines
• Escalate sensitive or reputational issues appropriately

Performance & Optimization

• Analyze social media performance metrics (engagement, CTR, conversions, sentiment)
• Provide actionable insights and optimization recommendations
• Track platform trends, cultural moments, and emerging best practices

Collaboration & Innovation

• Partner with cross-functional teams (Marketing, Creative, Go-to-Market)
• Proactively pitch new ideas, campaigns, and experiments
• Contribute to a collaborative and high-performing team culture

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3 years of experience in social media marketing, content creation, or community management
• Strong understanding of platforms: Facebook, Instagram, X, TikTok, LinkedIn, YouTube
• Experience with social media tools (publishing, analytics, listening, moderation)
• Ability to work independently in a fast-paced environment
• Excellent written and verbal communication skills
• Strong organizational and multitasking abilities

Preferred Qualifications

• Experience pitching creative social media campaigns and test ideas
• Proven ability to grow and evolve a brand’s social presence
• Familiarity with project management tools (e.g., Workfront or similar)
• Experience with social listening and monitoring tools
• Exposure to energy, utilities, or consumer-facing industries (nice to have)

Physical & Work Requirements

• Ability to sit or stand for extended periods
• Regular computer and online communication usage
• Flexibility to work evenings/weekends as needed