What are the responsibilities and job description for the Content and Communications Coordinator position at Oral Roberts University?
The Content and Communications Coordinator role supports ORU Online's marketing, communications, and enrollment growth initiatives through digital campaigns, content creation, and cross-functional collaboration.
Email Marketing & Campaign Execution
- Develop and execute email campaigns and nurture workflows supporting ORU Online recruitment and enrollment
- Write compelling, conversion-focused email copy
- Design and format emails within marketing automation platforms
- Segment audiences and support automated campaign flows
- Assist with A/B testing and analyze performance metrics
SMS Marketing & Communications
- Develop and deploy SMS campaigns aligned with ORU Online marketing initiatives
- Segment audiences and manage opt-in/opt-out processes
- Ensure compliance with SMS marketing regulations and industry best practices
Social Media Content Creation & Management
- Develop and manage a monthly social media content calendar
- Create graphics, captions, and short-form video content
- Schedule and publish content across key platforms
- Monitor engagement and support community management efforts
- Track and report on performance metrics
Digital Advertising & Graphic Design
- Design digital ad creatives for Meta, DSPs, and other paid channels
- Develop visual assets for email, social media, web, and print
- Ensure all creative aligns with brand standards and campaign messaging
- Support A/B testing of creative assets to optimize performance
Website & Content Management
- Update and maintain the ORU Online program pages within the CMS
- Support landing page development for new program launches
- Implement messaging updates, calls-to-action, and content enhancements
- Assist with SEO formatting and on-page optimization
Cross-Functional Collaboration & Special Projects
- Collaborate with internal departments to support integrated marketing and enrollment initiatives for ORU Online
- Participate in cross-functional projects to align messaging, campaigns, and timelines
- Support special projects and additional responsibilities as assigned, based on departmental priorities and business needs
- Maintain a high level of confidentiality when handling sensitive institutional, student, and operational information
- Other duties as assigned
EDUCATION: Bachelor's degree in Marketing, Communications, or a related field
EXPERIENCE:
- 1–3 years of experience in digital marketing, social media, or content creation
- Strong writing and editing skills
- Experience with Canva, Adobe Creative Suite, or similar design tools
- Familiarity with email marketing platforms
- Understanding of social media best practices and engagement strategies
- Ability to manage multiple projects and deadlines effectively
- Strong attention to detail and organizational skills
SKILLS/ABILITIES:
- Strong copywriting skills with a focus on conversion
- Creative eye for design and visual storytelling
- Ability to translate strategy into clear, actionable campaign assets
- Understanding of digital marketing funnels and the customer journey
- Data-driven mindset with the ability to interpret performance metrics
- Ability to manage multiple campaigns in a fast-paced environment
- Strong project and time management skills
- Proactive, self-starter with a high level of accountability
- Collaborative team player with strong communication skills
- Adaptable and quick to learn new platforms and tools
Equal Employment Opportunity:
- Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.