What are the responsibilities and job description for the Content Lead position at Opendoor?
About Opendoor
Our mission is to tilt the world in favor of homeowners. Real estate has always been intimidating, the jargon, the friction, the fear. We think the best content in this category can fix that. We're building the team to do it.
The Role
Opendoor is looking for an exceptional writer and storyteller to join as our Content Lead. Not good. Exceptional. The kind of person who can take something as mundane as "how does escrow work" and make a homeowner feel genuinely less afraid. You will own our content strategy across the full funnel: SEO articles that pull high-intent traffic, landing pages that convert, and community presence that builds the kind of trust you can't buy.
What makes this role different: you don't just write, you also scale. You treat AI as a creative co-pilot and production multiplier, building systems and workflows that let you operate like a team of ten. You sit in Growth, you think like a marketer, and you ship like a founder.
What You’ll Do
Our mission is to tilt the world in favor of homeowners. Real estate has always been intimidating, the jargon, the friction, the fear. We think the best content in this category can fix that. We're building the team to do it.
The Role
Opendoor is looking for an exceptional writer and storyteller to join as our Content Lead. Not good. Exceptional. The kind of person who can take something as mundane as "how does escrow work" and make a homeowner feel genuinely less afraid. You will own our content strategy across the full funnel: SEO articles that pull high-intent traffic, landing pages that convert, and community presence that builds the kind of trust you can't buy.
What makes this role different: you don't just write, you also scale. You treat AI as a creative co-pilot and production multiplier, building systems and workflows that let you operate like a team of ten. You sit in Growth, you think like a marketer, and you ship like a founder.
What You’ll Do
- Build and Scale our SEO Content Engine: Own our content-driven SEO strategy from end to end. Conduct deep keyword and audience research to build a content roadmap that captures high-intent traffic and establishes Opendoor as the most trusted resource for homeowners.
- Develop a Full-Funnel Content Strategy: Map the entire customer journey and create targeted content for each stage, from educational blog posts and guides to compelling case studies, landing pages, and product comparisons that drive action.
- Build Scalable Content Systems: Use AI to develop reusable templates, prompt kits, and production workflows that let you punch far above your weight, running experiments, producing variants, and maintaining quality at a pace that would require a team otherwise.
- Partner Across the Growth Org: Collaborate closely with Performance Marketing, Lifecycle, Product, and Design teams to make sure content is embedded in every motion, not bolted on after.
- An actual portfolio. We want to see writing that's good enough to share — pieces that rank, convert, and don't sound like they were templated. Bring samples.
- 5 years in a content role inside a data-driven Growth team, ideally at a high-growth tech company.
- Deep SEO expertise: keyword research, content architecture, the works. Proficient with Ahrefs, SEMrush, or equivalent.
- AI-native working style. You're not "familiar with AI tools", you've rebuilt how you work around them. You've written your own prompt libraries. You batch-produce variants. You know where AI makes you 10x faster and where it makes your work worse.
- An experimental mindset. You think in hypotheses, ship scrappy v1s, and iterate fast based on signal.