Distribution Marketing and Channel Manager

About Us

OmniMax is a leading national manufacturer of residential building products in the roofing accessory and rainware market. With 14 strategically located manufacturing locations across the U.S. and Canada, we have a strong footprint, ensuring reliable support for our customers. We have established long-standing partnerships with some of the largest home improvement retailers and building product distributors driven by our commitment to service excellence. We deliver high-quality products through our industry-leading portfolio of brands including Amerimax, Berger, Flamco, Verde, Millennium Metals and Hancock Enterprises. OmniMax is owned by funds managed by Strategic Value Partners, LLC, a global investment firm with more than $21 billion in assets under management. Learn more at www.omnimax.com and www.svpglobal.com.

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Benefits Of Working With Us

• Competitive compensation including paid time off and holidays
• Medical insurance (HDHP with HSA and PPO options)
• Prescription drug coverage
• Dental and vision insurance
• Pre-tax flexible spending account
• 401(k) retirement savings with employer match
• Basic and supplemental life and AD&D insurance
• Short-term and long-term disability insurance
• Pre-tax dependent care flexible spending account
• Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot
• Employee Assistance Program
  
  

We are seeking a talented Distribution Marketing & Channel Manager to join our team. This role is responsible for leading all aspects of our distribution marketing initiatives in a hands-on, execution-heavy capacity. Ideal for someone who thrives in both strategic planning and tactical implementation. They will own marketing efforts across national and regional distributors and must think strategically, manage projects end-to-end with precision, and develop high-impact content and materials, including content development, asset creation, campaign execution, sales tools, and distributor readiness. The candidate will also develop, execute, and track the ROI of channel and marketing plans that drive incremental revenue and profit, while working closely with cross-functional teams to ensure flawless execution. The ideal candidate is a proactive and detail-oriented who excels at managing multiple projects in a fast-paced environment, prioritizing initiatives based on business impact, deadlines, and resources. This position plays a key role in shaping the distributor and contractor experience and offers the opportunity to contribute directly to OmniMax’s growth and distribution success.

Requirements

We are seeking a candidate with the following qualifications:

• Bachelors degree, or 8 years of experience in a related field.
• 8 years of marketing experience, with a strong focus on roofing distributors in North America
• Excellent organizational and communication skills, with attention to detail and the ability to prioritize in a fast-paced environment
• Strong project management skills, with the ability to lead multiple concurrent initiatives from concept through delivery on tight timelines on time
• Ability to prioritize marketing efforts based on sales potential, market opportunity, and return on investment (ROI)
• Proven ability to manage end-to-end execution of marketing initiatives across all distributor partners
• Strong understanding of channel dynamics, with a focus on driving sales, optimizing distributor engagement, and tailoring messaging and tools to align with different distributor types and market segments
• Demonstrated experience in the development and execution of content, marketing tools, sales aides, marketing programs, marketing campaigns, including writing product messaging, promotional materials, and digital assets
• Desire to work in a fast-paced results-oriented team.
  
  

Preferred Skills

You will stand out if you have:

• Hands-on experience coordinating across cross-functional teams, including sales, creative, operations, and product management
• Comfortable with distributor-specific workflows, including asset readiness, project planning, and coordination with distribution teams or third-party vendors
• Experience supporting or managing distribution trade shows and events. Includes messaging, logistics, booth assets and on-site deliverables
• Strong stakeholder management skills
• Up-to-date with the latest trends and best practices in marketing to ensure relevant and innovative output across distribution channel
• Experience with digital marketing tools and analytics platforms
• Executes lead generation programs through distributors, with measurable impact on sales-qualified leads and recommends adjustments or new initiatives
• Leverages sales data and performance metrics to drive marketing strategy and channel investments that improve marketing effectiveness and channel ROI
• Strong business acumen with a data-driven approach interpreting sales reports and distributor performance to drive performance improvements and recommends adjustments or new initiatives
  
  

Duties And Responsibilities

• Lead the development and execution of distribution marketing strategies and initiatives that support brand visibility, consistency, product sell-through, and sales enablement tools across distribution channels in North America
• Create and execute to an annual and quarterly plan in collaboration with sales partners on strategies and tactics for growing the channel
• Serve as the primary marketing lead for distribution accounts, collaborating with internal teams and managing external vendors to ensure aligned, on-brand, and on-budget execution
• Manage end-to-end execution of marketing programs, NPD commercialization, internal and external communication, content creation, asset development, marketing campaigns, marketing tools, sales aides, merchandising, POP, promotional activities, marketing collateral, and deployment across multiple distribution environments
• Collaborate cross-functionally with sales, creative, product management, and operations teams to ensure alignment and timely delivery of all marketing materials and customer-facing assets
• Leads the prioritization and management of all marketing initiatives, setting clear timelines, aligning resources, and delivering on-time seamless execution across multiple workstreams
• Support the setup, optimization, and maintenance of digital shelf content on distribution platforms and partner websites with sales, brand advocates and distribution media partners
• Support distribution trade show and event initiatives, including booth design, booth assets, PR, collateral, giveaways, signage, lead generation, and logistics if needed
• Oversee the planning, development, and maintenance of marketing assets and sales tools, keeping content accurate, optimized, and accessible for key stakeholders
• Manage agency and vendor relationships to support marketing initiatives, ensuring timely delivery and alignment with scope, budget, and brand objectives
• Lead new product commercialization efforts to ensure successful, on-time launches across distribution
• Execute insight-driven initiatives such as surveys and market research to capture customer sentiment, industry trends, and growth opportunities
• Leads growth planning strategies for existing product lines and new category opportunities, with product management support
• Champion a distribution marketing strategy that delivers value to customers, enhances the OmniMax brand, and differentiates the business within the competitive landscape
• Develop and execute channel-specific strategies to grow market share and revenue in new and regional markets, partnering closely with sales to target emerging and underdeveloped customer segments and review performance quarterly
• Develop and refine product and co-branded content—including messaging, digital asset kits, and customizable templates—to support in-store, online, and partner marketing efforts
• Collaborate with sales and program stakeholders to expand and evolve the Customer Advantage Program, delivering marketing resources and strategic support to participating partners
  
  

Position Details

• Full Time
• Located in: Hybrid Peachtree Corners, GA
  
  

We are proud of our commitment to equal employment opportunities for all qualified job candidates and associates and ask that all associates support diversity and inclusion in the workplace. OmniMax prohibits unlawful discrimination based on age, race, color, sex/gender, sexual orientation, gender identity, pregnancy, national origin, religion, disability, genetic information, veteran status, or any other characteristic made unlawful by federal, state, or local laws.

Working together, we have a tremendous opportunity to define our company culture, grow our business and provide long-term opportunities for our employees and shareholders.

If you are a performance-driven individual looking to advance your career and your values align with ours, we invite you to explore career opportunities with us. We look forward to learning more about you.