Marketing and Communications Manager

1. Supervise and manage the daily operations of the marketing team.
2. Demonstrate an in-depth knowledge of all college policies; model their appropriate use and be a resource to those they supervise. This includes providing training to new and existing employees.
3. Protect the college from undue risk, liability, negligence, fraud, and damage to the reputation of the institution.
4. Develop and implement innovative marketing plans to increase enrollment and strengthen brand awareness.
5. Coordinate a full range of marketing services, including brand messaging and consistency, advertising, social media, website management, community awareness, strategic event marketing, publications, UI/UX best practices, web content strategy, and data analytics informed decision making.
6. Coordinate branding, advertising, social media and website content, community outreach, event marketing, and publications to ensure a cohesive marketing strategy.
7. Manage Google tools (Analytics, Ads, Tag Manager, and Business) to guide UI/UX direction and advertising strategy.
8. Coordinate public relations efforts and implement crisis communication strategies to protect the organization’s reputation and ensure consistent messaging
9. Work closely with the College’s Public Information Officer (PIO) to execute PR and crisis communication strategies, ensuring accurate and timely updates through marketing channels, including social media and the website.
10. Provide creative direction for the college brand, including hands on creation of visual content such as videos, photos, graphics, and print and digital ads.
11. Serve as videographer and/or photographer as needed and ensure brand consistency across all creative materials.
12. Manage Google accounts and services, including Google Ads, Tag Manager, Analytics, and Business.
13. Interpret web analytics, apply UI/UX best practices, and shape web content strategy based on user data.
14. Maintain familiarity with back-end web technologies, such as coding and server functions, troubleshooting issues, and collaborating with IT or external vendors when technical problems arise.
15. Ensure compliance with WCAG accessibility standards and apply best practices in digital accessibility across all marketing and web content.
16. The employee is expected to perform other duties as assigned by management.

Supervisory Responsibility:
1. Recruits, interviews, hires, and trains new staff.
2. Oversees the daily workflow of the department.
3. Provides constructive and timely performance evaluations.
4. Handles discipline and termination of employees in accordance with college company policy.
5. Oversee departmental budgets, including planning, management, and expense monitoring.

Education and Requirements:
1. Bachelor’s degree in marketing, communications, public relations, advertising, journalism, multimedia production, sales, business development, or a related field; or four (4) years of equivalent work experience; or an equivalent combination of education and experience that provides the required knowledge and skill.

Experience Requirements:
1. Two (2) years of leadership, management, or supervisory experience.
2. Proven ability to develop and execute creative marketing strategies.
3. Knowledge of communication, web development, UI/UX standards, social media management, copywriting, strategic content creation, accessibility standards, and design best practices.
4. Mastery of Adobe Creative Suite (InDesign, Illustrator, Premiere, Express, Photoshop).
5. Proficiency with marketing and creative industry tools such as Vimeo, Figma, Meta Business Suite, WordPress, and key Google tools (Ads, Tag Manager, Analytics, Business).
6. Knowledge of Salesforce or similar CRM platforms, with the ability to analyze marketing pipelines and campaign performance.
7. Experience with email automation platforms and drip campaign design.
8. Videography and photography experience, including equipment troubleshooting and providing creative guidance to staff and vendors.
9. Ability to build and maintain effective, collaborative relationships.
10. Demonstrated problem solving, communication, and interpersonal skills.
11. Exceptional organizational and project management skills, including the ability to manage complex operations, coordinate with various teams, lead multiple projects, and oversee timelines, deliverables, and cross-functional collaboration.
12. Demonstrated leadership skills in highly interactive service environments.
13. Ability to critically analyze processes and enhance efficiency and effectiveness.
14. Ability to work under pressure with high expectations and deadlines.
15. Working knowledge of Microsoft office software applications. 

Physical Requirements:
1. Typically, the employee may sit comfortably to perform work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special physical demands are not required to perform the work.
2. Ability to stand, walk over rough surfaces, bend, crouch, stoop, stretch, reach, lift moderately heavy items (up to 30 lbs.) in a recurring manner and/or for long periods of time.
3. Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
4. This position requires the incumbent to occasionally travel to community events, which may include weekends and evenings.
5. This position occasionally works in an outdoor environment with exposure to weather related heat and cold, rain, wind, and related elements.