What are the responsibilities and job description for the Digital Marketing Specialist position at Northbound Executive Search?
A leading Jersey City based Investment Bank is seeking a Facilities Coordinator to join their team.
Responsibilities
- Develop and execute digital marketing campaigns that support the firm's investment banking, capital markets, and corporate banking initiatives.
- Manage email marketing campaigns, including audience segmentation, deployment, testing, and performance optimization.
- Maintain and enhance the firm's digital presence across websites, landing pages, and social media channels.
- Monitor campaign performance and provide data-driven insights to improve engagement, lead generation, and conversion rates.
- Collaborate with business leaders, content creators, and compliance teams to develop marketing materials that align with business objectives and regulatory requirements.
- Support marketing automation, CRM management, and digital marketing initiatives to improve campaign effectiveness and client engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Finance, or a related field.
- 3 years of digital marketing experience, preferably within financial services, banking, asset management, or investment banking.
- Experience managing email marketing campaigns and marketing automation platforms.
- Strong understanding of digital marketing channels, including email marketing, social media, SEO, and website content management.
- Experience with CRM platforms and marketing analytics tools.
- Ability to analyze campaign performance metrics and translate data into actionable recommendations.
Salary : $50 - $60