What are the responsibilities and job description for the Digital Marketing Developer position at Northbound Executive Search?
Digital Marketing Developer (Email Marketing & Event Technology)
Position Overview
We are seeking a detail-oriented Digital Marketing Developer with strong HTML development expertise to support the creation, deployment, and optimization of marketing emails, digital event invitations, and registration experiences. This individual will play a key role in developing responsive, content-driven marketing campaigns across email automation and event technology platforms
.
The ideal candidate combines technical expertise with a strong understanding of digital marketing, user experience, and email best practices. This person thrives in a fast-paced environment, manages multiple priorities effectively, and consistently delivers high-quality work with exceptional attention to detai
l.
Key Responsibilit
- iesBuild, test, and deploy responsive HTML marketing emails using approved corporate templates and brand guidelin
- es.Develop and execute content-rich email campaigns, including newsletters, thought leadership communications, promotional campaigns, and client communicatio
- ns.Create, manage, and maintain email assets within Oracle Eloqua or a comparable marketing automation platfo
- rm.Develop digital event invitations and registration landing pages within the Cvent platform for conferences, webinars, client events, and firm-sponsored progra
- ms.Ensure all emails render properly across major email clients, browsers, operating systems, and mobile devic
- es.Troubleshoot HTML, CSS, JavaScript, and platform-related issues to ensure optimal performan
- ce.Perform comprehensive quality assurance testing, including validation of links, personalization, dynamic content, formatting, accessibility, and responsive functionali
- ty.Utilize testing platforms such as Litmus and Email on Acid to ensure consistent rendering and user experience across devices and inbox provide
- rs.Collaborate closely with marketing managers, designers, and cross-functional stakeholders to translate business requirements into engaging digital experienc
- es.Manage multiple concurrent projects while meeting established deadlines and maintaining exceptional quality standar
- ds.Provide technical expertise and recommendations regarding email development, registration workflows, and marketing platform capabiliti
- es.Continuously improve development processes, email performance, and user experience while maintaining brand consistency across all digital marketing asse
ts.
Qualificat
- ionsBachelor's degree requi
- red.5 years of hands-on experience in HTML email development within a high-volume marketing or digital production environm
- ent.Advanced proficiency in HTML, CSS, and JavaScript, with deep knowledge of responsive email development and email coding best practi
- ces.Experience working with Oracle Eloqua, Cvent, and WordPress is strongly prefer
- red.Strong understanding of responsive design principles and cross-platform compatibility across email clients and devi
- ces.Familiarity with email compliance regulations and privacy standards within the United States and United King
- dom.Experience using QA and rendering tools such as Litmus and Email on A
- cid.Strong understanding of user interface (UI) standards, accessibility, and current digital marketing tre
- nds.Excellent project management and organizational skills with the ability to manage multiple priorities simultaneou
- sly.Proven ability to collaborate effectively with cross-functional teams, including marketing, creative, and business stakehold
- ers.Exceptional attention to detail, problem-solving skills, and commitment to producing high-quality w
- ork.Enthusiasm for working in a collaborative hybrid office environment and contributing to a high-performance team cult
ure.
Preferred Exper
- ienceOracle E
- loqua
- CventWord
- PressHTML5, CSS3, JavaS
- criptResponsive email develo
- pmentMarketing automation plat
- formsEmail testing platforms (Litmus, Email on
- Acid)Digital event marketing and registration work
- flowsEmail analytics and campaign optimiz
Salary : $90,000 - $110,000