What are the responsibilities and job description for the Business Development Representative position at Newnovation?
Sales Development Representative — Food & Beverage Tech
You'll own top-of-funnel prospecting and early conversations with mid-market food & beverage brands. You'll work directly with the CEO to shape messaging, qualify real pain, and help define how we sell.
This is a role with a clear path to Account Executive as the company scales.
What You'll Do
- Prospect into mid-market food & beverage brands ($50–500M revenue)
- Book and run first-call discovery with CEOs and leaders in procurement, ops, finance, and supply chain
- Use outbound (email, phone, LinkedIn) and inbound leads to generate qualified opportunities
- Tell a clear, credible story grounded in customer outcomes and ROI
- Capture feedback from prospects to improve messaging, ICP, and sales process
- Help build the foundation of the company's outbound motion, tools, and playbook
What We're Looking For
We care more about judgment, communication, and hunger than a perfect resume.
You're a strong fit if you:
- Are early in your sales career and want to learn fast in a real startup environment
- Can explain complex ideas clearly and confidently
- Are comfortable picking up the phone and engaging senior stakeholders
- Like building from zero and operating without a rigid playbook
- Care about doing good work and impact over effort
- Want to work in person, closely with founders and customers
What Success Looks Like (First 6–12 Months)
- Consistently booking high-quality discovery meetings
- Developing strong product and customer fluency
- Contributing directly to a repeatable outbound motion
- Earning trust with prospects, the CEO, and the team
- Growing into expanded responsibility and a potential AE role