What are the responsibilities and job description for the Marketo Developer position at New York Technology Partners?
🚀 Hiring: Sr. Marketo Developer - Malvern, PA / Charlotte, NC - Hybrid
We are looking for an experienced Sr. Marketo Developer to join our team on a Long-Term Contract basis.
Job Title: Sr. Marketo Developer
Position Type: Long Term Contract
Location: Malvern, PA / Charlotte, NC - Hybrid
Key Responsibilities:
Solution Architecture & Strategy
Design and implement scalable Marketo architecture aligned with business goals.
Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
Establish data governance, lead scoring, and revenue cycle models.
Campaign Management & Execution
Build and manage campaigns, workflows, landing pages, and forms in Marketo.
Oversee A/B testing, segmentation, and personalization strategies.
Ensure compliance with email deliverability and data privacy standards.
Technical Leadership & Optimization
Customize Marketo using APIs, custom objects, and advanced configurations.
Conduct audits and performance reviews to optimize system efficiency.
Provide technical guidance and best practices to marketing and sales teams.
Reporting & Analytics
Develop dashboards and reporting frameworks for campaign performance.
Analyze data to improve lead nurturing and conversion strategies.
Required Qualifications
9 years in marketing automation, with at least 3 years in Marketo architecture and leadership roles.
Skills:
Expertise in Marketo configuration, API integrations, and CRM systems.
Strong understanding of lead lifecycle, scoring, and nurturing.
Proficiency in data governance and marketing analytics.
Certifications:
Marketo Certified Solutions Architect or Expert preferred.
Preferred Skills
Experience with Adobe Experience Manager (AEM) and Salesforce CRM
Knowledge of HTML/CSS for email and landing page customization.
Strong communication and stakeholder management skills.
📩 Interested or open to new opportunities?
Please send your updated resume with contact details to vikas@nytpcorp.com
Thanks and Regards
Vikas Mahindrakar
📞 Direct: 201-604-3998
New York Technology Partners
120 Wood Avenue S | Suite 504 | Iselin, NJ 08830