VP, Media/Performance Marketing

Job Title: VP, Media / Performance Marketing

Location: Miami or Orlando, FL - 5 days per week onsite.

Employment Type: Fulltime / Direct Hire.

Salary: 165k-175k

About MSH Talent Solutions

At MSH, we help companies build exceptional teams through a people-first approach. We combine industry expertise, meaningful partnerships, and a commitment to service excellence to deliver talent solutions that truly make an impact. Our mission is simple: empower organizations to hire smarter, faster, and with greater confidence.

About the Role:

Our company, MSH, is exclusively partnered & retained with a large theme park working with their leadership team to hire crucial roles as they continue to grow.

Role Overview

The Vice President of Media is responsible for driving profitable attendance, revenue, and pass growth through best-in-class paid media strategy, execution, and optimization across our Parks & Resorts’ portfolio.

This role owns end-to-end media performance—from strategic planning and budget allocation to in-flight optimization, measurement, and ROI accountability. The VP, Media will transform media from a spend-based function into a performance engine, ensuring every dollar drives measurable business impact.

Must Haves:

• Own the annual and multi-year paid media strategy aligned to attendance, revenue, and EBITDA targets.

• Develop full-funnel media frameworks across awareness, consideration and conversion.

• Review weekly performance reporting across channels & make recommendations to optimize media performance.

• Lead test-and-learn agendas across creative, channels, formats, and audiences.

• Oversee strategy and performance across TV, OTT/CTV, online video, OOH, paid social, paid search, display, programmatic, audio, and emerging channels.

• Manage agency including buying, planning and reporting of media.

• Partner closely with Revenue Management, CRM, Guest Insights, IT, and park teams.

• Build and lead a high-performance media organization with clear ownership and accountability.

Qualifications & Experience

• 12 years of progressive media leadership experience within relevant consumer-focused business; experience with eCommerce business preferred

• Proven track record driving measurable business results through paid media.

• Deep expertise across digital and traditional media channels; must be responsible for full funnel media planning and execution

• “Hands-on-keyboard” mentality with experience directly accessing platforms (i.e., Meta, Google)

• Strong understanding of attribution, measurement, and ROI modeling.

• Experience managing large agency ecosystems and external partners.

• Executive presence and comfort operating with senior leadership.

Leadership Profile

• Commercially focused with a strong ROI mindset.

• Data-driven, highly detail oriented, decisive, and accountable.

• High ownership mentality with strong operational discipline.

• Collaborative leader who holds teams and partners to high standards, but also not afraid to “roll up sleeves” to ensure deliverables are met.

Why You’ll Love Working With MSH

We don’t believe in one-size-fits-all solutions. We focus on building authentic relationships, supporting your success, and creating experiences that matter. At MSH, you’re not just filling a role, you’re helping build the future of work.

Equal Opportunity Statement

MSH Talent Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.