What are the responsibilities and job description for the Marketing Operations Specialist position at Molly Tea?
Key Responsibilities
1. Event Execution & Store Alignment
Roll out corporate marketing campaigns to overseas retail locations; guarantee timely delivery of promotional materials; assist with new store opening events; monitor and enforce visual merchandising standards across stores.
2. Third-Party Local Platform Management
Manage weekly updates for Google Business Profile, including Google Posts and store imagery. Monitor and reply to reviews on Google and Yelp consistently, maintaining an average rating above 4.5.
3. KOL & Influencer Management
Track publishing timelines for partnered influencers; collect content links and performance screenshots; organize monthly performance analysis reports.
4. Data Tracking & Monthly Reporting
Consolidate monthly marketing metrics, measure online engagement and in-store foot traffic, and deliver structured recap reports.
Requirements
• 1–3 years of hands-on experience in marketing execution or operations
• Proficient in Google Business Profile and Yelp operations
• Detail-oriented, resilient under tight deadlines
• Excellent cross-team communication skills
• Fluent English (verbal & written)