Marketing Operations Specialist

D3 Search is seeking a Marketing Technology Operations Specialist on behalf of a prominent CA-based regional law practice with a headquartered office situated in Los Angeles, CA (90045).

Position Title🎯:

Marketing Technology Operations Specialist

• IMPORTANT NOTE/ALERT:4 yrs. relevant LEGAL marketing/business development experience in a LAW PRACTICE environment is MANDATORY/REQUIRED.

Location/Map📌:

Los Angeles, CA (90045)

Employment Status:

Full-time/direct-hire employment. Exempt role.

Employer Work Model:

Flexible hybrid 3 onsite/2 remote work model effective after 60-90 days.

Position Summary📒:

The Marketing Technology Operations Specialist is responsible for administering, maintaining, and supporting the firm's marketing, training, and business development technology platforms. This position serves as the primary resource for marketing systems, CRM administration, event and webinar technology, reporting, data management, and technology support initiatives.

Working closely with the Marketing and Training Department, Business Development, IT, attorneys and external vendors, the Specialist ensures that technology solutions effectively support the firm's conferences, webinars, subscription training programs, digital communications, and marketing initiatives.

The ideal candidate combines strong technical and analytical skills with a customer-service mindset and a passion for leveraging technology to improve efficiency, data quality, and user experience.

Key Responsibilities🖊:

Marketing Technology Administration

• Serve as the primary administrator for marketing and business development technology platforms, including website.
• Configure user permissions, workflows, integrations, and system settings.
• Coordinate software updates, testing, troubleshooting, and implementation of approved enhancements.
• Maintain system documentation, procedures and user guides.
• Escalate complex technical issues and system enhancement recommendations to department leadership and IT.

CRM & Data Management

• Administer and maintain the firm's CRM database.
• Oversee contact imports, exports, segmentation, deduplication, and data cleanup projects.
• Support attorney and staff use of CRM tools and relationship management best practices.
• Maintain data quality standards and assist with data governance initiatives.

Event & Webinar Technology

• Serve as the primary technology resource for conferences, webinars, training programs, and virtual events.
• Configure and support webinar platforms, registration systems, event management software, and attendee communications.
• Build and maintain event registration forms, landing pages, surveys, certificates, and attendee reporting.
• Troubleshoot technical issues related to virtual and hybrid events.
• Produce attendance, engagement, subscriber, and program performance reports.

Reporting & Analytics

• Develop dashboards, reports, and performance metrics for marketing, business development, training, and event initiatives.
• Analyze and summarize data trends for department leadership.
• Maintain recurring reports and support data requests.
• Monitor website performance metrics, search engine rankings, and digital engagement analytics.
• Collaborate with the firm's SEO vendor to support optimization initiatives, implement approved recommendations, and track performance against established goals.
• Prepare website, SEO, and digital marketing reports for department leadership.

Process Improvement & Automation

• Implement approved workflow improvements, automation projects, and system enhancements.
• Maintain integrations between CRM, website, learning management systems, webinar platforms, and email marketing systems.
• Assist with testing and deployment of new functionality.
• Collaborate with IT and vendors to troubleshoot technical issues and implement solutions.

AI and Technology Support

• Assist with the implementation and support of approved AI and productivity tools.
• Provide department user training and support for firm-approved technology solutions.
• Stay informed about emerging marketing technology trends and share relevant information with department leadership.

User Support & Training

• Provide day-to-day support for attorneys and staff using marketing and training technology systems.
• Develop training materials and conduct user training sessions.
• Promote adoption of technology solutions and best practices throughout the firm.

Workshop Materials, Webinar Support & Quality Control

• Format and update workshop/Liebert Library materials in accordance with firm style guidelines and established quality standards, including managing version control, document organization, and annual revision timelines.
• Review training materials for consistency, accuracy, and adherence to formatting standards prior to distribution or presentation.
• Maintain organized records of workshop materials and reference resources.
• Support live and virtual training delivery, including serving as webinar moderator for assigned sessions by managing platform logistics, introducing speakers, monitoring chat and Q&A, and ensuring a professional participant experience.

Qualifications🗝:

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 3-5 years of experience supporting marketing technology, CRM systems, event technology, or marketing operations.
• Strong analytical, organizational, and problem-solving skills.
• Advanced proficiency with Microsoft Excel and reporting tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.

Annual Compensation/Salary💵 & Benefits:

Annual starting salary range is 85K ~DOQ and the law firm (employer) offers a comprehensive & robust benefits package, 401K, generous PTO, paid parking onsite, annual reviews, lucrative bonuses, and career growth opportunities, etc.

If interested in this open/active Marketing Technology Operations Specialist role with this highly respected CA-based regional law practice headquartered in Los Angeles, CA (90045), and you meet the above qualifications/requirements, please contact the following D3 rep.:

Don Moser~D3 Search

📬domenic@d3search.com | ☎️ 213-785-2485

🌐www.d3search.com

D3 Legal Search, LLC (aka D3 Search) and its clients are equal opportunity employers. Pursuant to local ordinances, we will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance Initiative for Hiring Ordinance.