SR Specialist, Digital Marketing, Social

Throughout the past 30 years plus, MMC, one of the most trusted names in workforce management services, has successfully delivered strategic solutions to large and small businesses in numerous industries. We have built our reputation on partnering with our clients and candidates to achieve the desired results. Our recruiting professionals have extensive experience matching the right candidate, to the right client, for the right position. We provide the best opportunities to the most talented candidates in a multitude of industries. MMC is a privately owned business with corporate headquarters in Irving, Texas. With 2,000 employees, working in 40 states, MMC is able to support all United States locations, and some international locations. We appreciate your interest in reviewing this particular position and we encourage you to visit our website where you can always search and apply for opportunities at www.mmcgrp.comBenefits with MMC Group MMC offers health insurance plans for our active candidates on assignment, including: Medical, dental, and vision coverageLife and disability insuranceAdditional voluntary benefits Join MMC and enjoy the support of a team that values your well-being, both on and off the job. MMC strives to ensure all job posting confirm details of the position, the rate of pay, and acknowledge medical benefits are offered. Get started on your career journey today! Apply to become a part of the MMC Team! We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.Job Title: Senior Specialist – Digital Marketing, Social & Paid MediaPay Rate: $33.00 per hourLocation: Fiskdale, MA 01518Schedule: Hybrid (in-office and remote flexibility; varied, TBD)Travel: Required – must be available to attend live events for on-site content captureAssignment Type: Contract | Full-time (8 hours/day)Start Date: November 24, 2025 | End Date: September 30, 2026Position OverviewWe are seeking a Senior Digital Marketing Specialist with expertise in social and paid media to drive strategic digital engagement and audience growth across multiple platforms for a global animal health portfolio.This role combines strategy, storytelling, and execution—requiring an innovative marketer who can build audience trust, create authentic content, and maximize ROI through impactful digital campaigns. The position offers a unique opportunity to work closely with the Senior Manager, Digital & Campaign Marketing, while also supporting live events, brand storytelling, and campaign activation.Candidates are encouraged to share an informal portfolio or examples demonstrating social channel growth, campaign performance metrics, and creative content (photo/video).Key ResponsibilitiesSocial Media Strategy & ManagementDevelop and execute a comprehensive social media strategy aligned with brand values and business goals for globally focused animal health brands.Build, engage, and grow audiences across Facebook, Instagram, and LinkedIn through compelling, story-driven content.Conduct audience research and apply psychological insights to craft content that connects authentically with veterinary and customer communities.Maintain and optimize a content calendar that aligns with campaign objectives, key events, and brand initiatives.Monitor conversations, respond to community engagement, and build meaningful relationships with audiences. Paid Media StrategyPlan and manage paid social, search, and display campaigns to maximize reach, visibility, and return on ad spend (ROAS).Oversee media planning, campaign setup, optimization, and performance analysis.Develop data-driven recommendations for budget allocation and performance improvement.Track and report campaign ROI, engagement trends, and optimization strategies. Content Creation & StorytellingCapture and produce original photo and video content at live events (including wet labs and other veterinary field events).Edit and publish high-quality multimedia content that reflects brand authenticity and professionalism.Work collaboratively with Creative Services to bring ideas from concept to execution.Quickly act on real-time trends and opportunities to enhance audience engagement and brand presence.Adapt social media content for other marketing channels such as websites and email campaigns. Analytics, Reporting & OptimizationUse analytics tools to measure and report on the effectiveness of campaigns.Provide actionable insights and performance summaries to guide data-driven improvements.Evaluate both qualitative and quantitative metrics — engagement, reach, growth, and business impact.Experience & Education RequirementsBachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent professional experience.4–6 years of hands-on digital marketing experience, including:Paid and organic social media strategyContent creation and storytellingCampaign management, analysis, and reportingSEM/SEO, display advertising, retargeting, and web analyticsExperience with cross-functional campaign execution and collaboration across teams.Prior work in the animal health, veterinary, or medical industries strongly preferred.Comfort with medical or procedural content (including cadaver-based training materials).Skills & Technical ProficienciesExpertise in paid digital campaign platforms and social media tools (Meta, LinkedIn Ads, Google Ads, etc.).Advanced knowledge of Google Analytics, Tag Manager, and digital reporting suites.Experience in photography, videography, and video/photo editing.Familiarity with HTML/CSS and web publishing best practices (a plus).Strong understanding of social media algorithms, trends, and engagement strategies.Ability to craft narratives that drive emotional connection and measurable business results.Core CompetenciesStrategic thinker with strong creative instincts.Confident communicator and collaborator who can influence without formal authority.Comfortable with ambiguity and fast-paced, evolving environments.Highly analytical, self-driven, and results-oriented.Passionate about creating authentic, community-focused digital experiences.Portfolio RequirementCandidates must provide a portfolio or examples of work demonstrating:Social channels managed or grown – with performance metrics (growth rate, engagement, impressions).Creative samples (photos, videos, or posts).Demonstration of both qualitative impact (engagement, storytelling) and quantitative outcomes (reach, engagement rates, conversions, ROI).

Salary : $33