What are the responsibilities and job description for the Social Media & Content Coordinator position at Miedema Asset Management?
About Miedema Companies
Miedema Companies consists of 8 individual operating entities from multiple locations specializing in asset liquidation through the auction process (live and online), direct sales, equipment and machinery appraisals, and various other client services. Our brands include Miedema Auctioneering, Miedema Appraisals, Repocast, Orbitbid, Rangerbid, LASTBIDrealestate, SSLFirearms and more — each with an active digital presence requiring compelling, consistent content.
Schedule
Monday - Friday 8:00 AM - 5:00 PM *7:30AM start time on Monday's*
***Occasional Saturday's
Position Overview
We are seeking a creative, self-motivated, and highly organized Social Media & Content Marketing Coordinator to join our on-site team in Byron Center. This role goes beyond video — you will own the full content lifecycle across all of our social media platforms and support visual marketing needs across our family of brands. If you thrive in a fast-paced environment, love telling stories through content, and aren't afraid to think outside the box, this role is for you.
Platforms You'll Manage
- TikTok
- YouTube
- X (Twitter)
- Word Press
- Additional platforms as brands grow and evolve
Key Responsibilities
Content Creation & Social Media Management
- Plan, create, and publish engaging content across all social media platforms on a consistent schedule
- Develop and execute platform-specific content strategies tailored to each audience (Facebook, Instagram, TikTok, YouTube, LinkedIn, X, etc.)
- Design eye-catching graphics, promotional materials, and digital assets using Adobe Creative Suite and/or Canva, or other applicable program(s)
- Write compelling copy for posts, captions, ads, and campaigns that reflect each brand's voice
- Build and manage a content calendar to ensure timely, relevant, and strategic posting
- Brainstorm and pitch creative content ideas that go beyond the obvious — think outside the box
Video Production & Photography
- Film and edit short-form and long-form video content for YouTube, TikTok, Instagram Reels, and other platforms
- Photograph equipment, auction items, and on-site events for use across all marketing channels
- Occasionally travel to auction sites across Michigan and surrounding areas to capture live video and photography content
- Handle full video production pipeline: concept, storyboarding, filming, editing, and post-production
- Optimize video content for each platform's format, aspect ratio, and algorithm
Blog & Website Content
- Regularly update and maintain blog content across all Miedema Companies websites to keep information current, credible, and relevant
- Write and publish original blog posts that support brand authority, SEO, and audience engagement
- Collaborate with internal teams to source topics, industry insights, and auction highlights worth featuring
- Ensure blog content aligns with active campaigns, upcoming auctions, and the overall content calendar
Strategy & Analytics
- Develop and present social media strategies for campaigns, seasonal promotions, and auction events
- Monitor analytics and performance metrics across all platforms; provide regular reporting and data-driven recommendations
- Research industry trends, competitor activity, and emerging platforms to identify new opportunities
- Assist with SEO optimization for video and digital content to increase visibility and reach
Cross-Team Collaboration & Follow-Through
- Work closely with the marketing team, auction coordinators, and internal stakeholders to align content with upcoming auctions and company goals
- Support equipment listing pages with compelling photos, descriptions, and media
- Proactively follow up on projects and deliverables without needing to be reminded — a self-starter mindset is essential
- Coordinate with external vendors, clients, and team members to meet deadlines consistently
Requirements
- Currently pursuing or completed a degree in Marketing, Communications, Film/Media Production, Graphic Design, Digital Media, or a related field
- Strong creative instincts with the ability to generate fresh, original content ideas independently
- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools
- Deep familiarity with social media platforms — how they work, what performs, and how algorithms differ
- Excellent communication skills and ability to collaborate across teams
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Must be a self-starter who follows through — someone who takes ownership without waiting to be asked twice
- Comfortable traveling to auction sites occasionally for on-site content capture
- A valid driver's license and reliable transportation
- Familiarity with AI-powered tools for content creation, copywriting, image generation, or marketing automation (e.g., ChatGPT, Claude, Adobe Firefly, or similar)
- Ability to leverage AI tools to increase content output, streamline workflows, and stay ahead of rapidly evolving digital marketing trends
- Previous experience in social media management, content creation, or digital marketing is a plus but not required
Preferred to Have
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
- Canva & CapCut proficiency
- Experience photographing or marketing heavy equipment, agricultural machinery, construction assets, or real estate
- Knowledge of paid social media advertising (Facebook Ads, Google Ads, etc.)
- Basic understanding of SEO best practices
- Experience with email marketing platforms
- Drone operation or aerial photography experience
- Experience supporting multiple departments or brands simultaneously — comfort working across sales, operations, and customer-facing teams is a strong plus
- Willingness to assist cross-functional teams with marketing collateral, internal communications, event support, or other needs as they arise
What We Offer
- Hands-on experience across a family of active, growing auction brands
- A diverse and ever-changing content library — no two auctions are alike
- Opportunity to build a strong professional portfolio across video, photography, and graphic design
- Supportive team environment with room to take creative ownership
- Competitive compensation appropriate with experience
Miedema Companies is an equal opportunity employer.