Social Media Content Specialist

Job Title: Social Media Content Specialist

Reports To:  Digital Growth Manager

Location: Holland, Michigan.

About Boxed Water:

Boxed Water™ was the first company in the U.S. to offer an alternative to plastic bottles and aluminum cans. Over the last 15 years, our premium brand has become a leader in the sustainably packaged category. We obsess over providing the purest water in the most sustainable way. Our mission is to remove plastic and aluminum from the single-use portable water market, and help the planet by cleaning beaches and replanting forests. We believe small changes can make a big impact. To-date, we have planted over 1,500,000 trees and have cleaned 3,000 miles of beaches. At Boxed Water, we offer our employees the chance to make a lasting and impactful difference in our world.  

Job Summary: 

We’re looking for a results-driven self-starter who has a passion for creating content and engaging with an online community.The Social Media Content Specialist will manage Boxed Water’s social media community while creating engaging content to be shared across social media and other online channels. The ideal candidate enjoys collaboration but can also stay efficient while working autonomously or from a remote location. Intentional decision-making skills along with strong attention to detail and timely follow-through will be critical in this role.

You’ll join a passionate, high-energy team of colleagues who care deeply about sustainability and aren’t afraid to challenge the status quo. We move fast, think big, and celebrate wins together. If you’re excited to collaborate with purpose-driven teammates and make a real impact, you’ll feel right at home here.

This role is full-time with some evening and weekend hours needed for moderation. In-office presence is required in Holland, Michigan on Mondays, Tuesdays, and Wednesdays.

Responsibilities: 

Community Management

• Lead organic social media strategy and execution, including content calendar planning, creative production, direction, publishing, community management, and ongoing optimization.
• Cultivate a strong understanding of Boxed Water’s brand voice and messaging
• Develop, support, and execute creative brand partnerships that support marketing campaigns and brand initiatives.
• Leverage insights from online communities to build brand love, optimize content, gain competitive insights, and more. 

Content Creation

• Create and source platform-specific content (infographics, reels, in-feed posts, etc.) for organic social channels 
• Gain insight into our audience’s preferences and craft content that grows reach and boosts engagement.
• Own end-to-end influencer marketing (paid and gifting), including creator sourcing, vetting, contracting, content review, and performance tracking.
• Maintain a strong understanding of social media trends, platforms, and best practices.

Performance monitoring

• Monitor and analyze performance across social, influencer, and partnership initiatives, delivering insights and recommendation through monthly reporting.
• Regularly review analytics to identify trends and inform strategy.

Desired Background and Skills 

• 1–2 years of experience in community management and content creation (personal or professional, including creator/influencer or brand experience)
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn) including the ability to stay current with evolving trends and platform updates.
• Proficiency in photography and video editing
• Solid understanding of audience engagement on social media
• Proficient in channel-native editing tools, like Canva, Photoshop, etc.
• Strong writing and editorial skills 
• Able to work efficiently in a fast-paced, deadline-driven environment
• Passion for sustainability

Applicants should include a portfolio or links to content samples showcasing past work.