What are the responsibilities and job description for the Integrated Marketing Campaign Manager - brand position at Method Recruiting, a 3x Inc. 5000 company?
Job Description
Our client, a growing b2b company is looking for a full time Integrated Campaign Manager either in ATX or willing to work CST hours
Responsibilities
Research & Market Intelligence
Our client, a growing b2b company is looking for a full time Integrated Campaign Manager either in ATX or willing to work CST hours
Responsibilities
Research & Market Intelligence
- Lead the development of primary research, including surveys and executive studies.
- Analyze findings and translate insights into high-impact deliverables such as reports, infographics, data briefs, and talking points for spokespeople.
- Write and refine content ranging from blogs and white papers to point-of-view articles and executive messaging.
- Ensure content is audience-first, SEO-friendly, and aligned to our brand voice and positioning.
- Cultivate relationships with industry associations, analysts, and influencers (e.g., CFO networks, finance communities) to strengthen reach and credibility.
- Support traditional and digital PR initiatives by supplying storyline angles, insights, and research narratives.
- Support the strategy and execution of CFO Leadership LIVE events, webinars, roundtables, and industry events ensuring content is insight-led and relevant for CFOs and finance leaders.
- Coordinate with internal leaders, partners, and external speakers where appropriate.
- Work with sales teams to develop content that supports prospecting and funnel engagement: case studies, sell sheets, value frameworks, and persona messaging.
- Collaborate cross-functional to ensure messaging consistency across marketing and GTM channels.
- Track and report on content engagement, research performance, and program results.
- Deliver insights and recommendations that drive continuous improvement across marketing activities.
- 3–5 years of B2B marketing experience (agency or brand)
- Proven experience with survey design, research interpretation, and insights packaging.
- Strong writing portfolio, with examples across long-form analysis, thought leadership, and short-form digital content.
- Hands-on experience planning or supporting virtual and/or in-person events.
- Familiarity with influencer relations, PR, or media outreach is a good to have.
- Highly organized, collaborative, and comfortable working in a fast-paced environment with cross-functional partners.
- A curiosity for how finance leaders think and a passion for helping them solve meaningful challenges.
- Excellent presentation skills (written and spoken)
- Valid work authorization in the US