What are the responsibilities and job description for the Integrated Campaign Manager (6 months FT contract) - brand position at Method Recruiting, a 3x Inc. 5000 company?
Job Description
Our client, a growing b2b company is looking for an Integrated Campaign Manager (6-Month Contract, full time employee benefits) either in ATX or willing to work CST hours
Role Summary
The Integrated Campaign Manager will lead the development and execution of end-to-end campaigns across the full buyer journey—from awareness through conversion and pipeline acceleration.
This is a hands-on B2B marketing role, requiring experience in orchestrating integrated campaigns that engage enterprise audiences and drive measurable business impact. The role emphasizes account-based marketing (ABM), intent-driven engagement, and performance optimization, along with the ability to spearhead content ideation and development in close partnership with vertical and domain stakeholders.
Key Responsibilities
Integrated Campaign Strategy & Execution
Our client, a growing b2b company is looking for an Integrated Campaign Manager (6-Month Contract, full time employee benefits) either in ATX or willing to work CST hours
Role Summary
The Integrated Campaign Manager will lead the development and execution of end-to-end campaigns across the full buyer journey—from awareness through conversion and pipeline acceleration.
This is a hands-on B2B marketing role, requiring experience in orchestrating integrated campaigns that engage enterprise audiences and drive measurable business impact. The role emphasizes account-based marketing (ABM), intent-driven engagement, and performance optimization, along with the ability to spearhead content ideation and development in close partnership with vertical and domain stakeholders.
Key Responsibilities
Integrated Campaign Strategy & Execution
- Plan and execute integrated, multi-channel B2B marketing campaigns aligned to pipeline and revenue targets
- Develop cohesive campaign themes, messaging, and supporting content strategies across channels and buyer stages
- Orchestrate campaigns across email, paid media, LinkedIn, webinars, events, and inbound marketing
- Activate and scale ABM programs to support Top 100 and strategic account initiatives
- Spearhead content ideation aligned to campaign objectives, market trends, and target personas
- Partner closely with vertical, domain, and subject matter experts to co-create high-impact content
- Develop and/or oversee creation of campaign assets including emails, landing pages, social posts, thought leadership, and sales enablement materials
- Ensure content reflects domain expertise, resonates with enterprise audiences, and aligns with brand voice
- Continuously refine messaging based on performance insights and stakeholder feedback
- Execute campaigns within marketing automation platforms (e.g., HubSpot)
- Coordinate campaign assets, timelines, and channel execution across internal and external stakeholders
- Optimize audience segmentation, targeting, and personalization strategies
- Ensure consistent messaging, branding, and experience across all campaign touchpoints
- Monitor campaign performance, pipeline contribution, and ROI across channels
- Build reporting frameworks and dashboards aligned to marketing and sales KPIs
- Identify optimization opportunities and continuously improve campaign effectiveness
- Partner with sales to align on campaign objectives, target accounts, and lead qualification criteria
- Ensure seamless lead handoff and follow-up for campaign-generated opportunities
- Support pipeline acceleration through retargeting, re-engagement, and intent-based campaigns
- Collaborate on account engagement strategies for high-value prospects
- Support planning and execution of marketing events and webinars as part of integrated campaigns
- Assist with pre-event promotion, on-site or virtual execution, and post-event follow-up campaigns
- Help maximize event ROI through integrated nurture and pipeline acceleration efforts
- Work closely with content, digital, and domain teams to align messaging and campaign execution
- Manage external agencies, media partners, and campaign vendors
- Support thought leadership and content-driven campaigns tied to key business priorities
- 5 years of experience in B2B marketing, integrated campaign management, or demand generation
- Proven ability to plan and execute multi-channel campaigns that drive measurable pipeline and revenue
- Strong experience in content ideation and development in collaboration with subject matter experts or vertical stakeholders
- Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce; 6sense or intent platforms a plus)
- Strong understanding of ABM, paid media, and digital campaign execution
- Analytical mindset with the ability to interpret performance data and optimize campaigns
- Excellent communication, project management, and stakeholder coordination skills
- Experience working in high-growth or matrixed global organizations preferred
- Exposure to BFSI, financial services, or digital operations is a plus
- Candidates must be authorized to work in the United States