Copywriter

Job Description

Copywriter

Reporting into: Creative Director

Location: New York, NY

Your Role

As a Copywriter at McCann New York, you are a passionate storyteller and creative force with a keen eye for language and a love for advertising. Collaborating with an Art Director, you transform briefs into compelling narratives that exceed client expectations and inspire audiences. You craft impactful, strategically driven copy that aligns with client goals, wins approval, and brings campaigns to life. Focused on quality and innovation, you partner with the creative team to deliver work that elevates your clients' brands and reinforces the agency’s reputation for excellence.

What You Do

Creative Excellence

• Develop campaign concepts that are engaging and effective for a range of clients and categories.
• Create copy that ensures the brand voice meets business objectives, connects to the audience demographics, and is effectively executed across all messaging.
• Contribute to the conception and execution of content across all channels with guidance from Creative Directors
• Actively hunt, concept and present proactive opportunities.
• Showcase a range in writing by developing copy in a variety of tones and medias.
  
  

Collaboration

• Collaborate closely with Art Directors and Designers to create consistency between the tone and style of the copy and the visual elements that align with the brand’s voice and creative brief.
• Consult with account and strategy team members as needed.
• Receive guidance from Creative Directors on concepts.
• Work closely with your project management partner.
  
  

Internal and External Presentations

• Develop strong presentation skills.
• Present ideas to the Creative Directors for approval.
• Begin to present creative concepts and materials for client and internal meetings while articulating the rationale behind design decisions.
• Assist in the preparation of client presentations.
  
  

Organization and Administration

• Develop file organization system for seamless file handoff
• Complete timesheets accurately and in a timely fashion.
• Be flexible and perform other related duties and projects, as assigned.
• Provide coverage for your colleagues on different projects during TWT if needed.
  
  

What You Bring

• Strong knowledge of grammar.
• Ability to write in various styles for multiple formats.
• Ability to Proofread and assess the copy for tone, grammar, and messaging.
• Strong decision-making skills and a collaborative attitude.
• Attention to detail and deadlines.
• Ability to juggle multiple projects.
• Effective interpersonal and communication skills.
• A growth mindset: You embrace feedback and use it to improve your work.
• Adaptability: You understand priorities may change that impact briefs and edits.
• Online portfolio with relevant work examples.
  
  

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range

The salary for this position is $75,000 - $85,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values

Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

• We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
  
  

Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

• We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
  
  

Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

• We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.
  
  

How We Care For McCanners

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace
  
  

Commitment To Diversity, Equity, And Inclusion

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role.