Social Media Specialist (Part Time)

Position Summary:
The ideal candidate will join a vibrant educational community and have a desire and ability to serve a population of students with various needs and backgrounds.

MassBay Community College seeks a part-time Social Media Specialist to support the strategic goals of the Marketing and Communications Department. Reporting to the Associate Director of Public Relations, this position will play a key role in promoting the MassBay story to diverse regional audiences to drive enrollment growth, strengthen alumni and donor engagement, and enhance the student experience. The Social Media Specialist will manage the College’s social media channels (Facebook, Instagram, Threads, LinkedIn, YouTube, TikTok, etc.), overseeing all aspects including strategy, content creation, scheduling, and analytics and performance reporting. The Social Media Specialist will work closely with the Associate Director of Public Relations to integrate strategic planning, creativity, and data-driven decision-making to maximize the impact of social media. The candidate will demonstrate strong interpersonal skills, creativity, and a collaborative spirit to work effectively within the marketing team and across all departments.

Key Responsibilities and Duties:
Develop and execute creative and impactful social media strategies in collaboration with the Associate Director of Public Relations to boost the College’s visibility and engagement across platforms including Instagram, Facebook, Threads, YouTube, TikTok, and LinkedIn;

Capture and edit high-quality photos and videos of campus events, student profiles, and faculty stories to create compelling content for social media, the College’s mobile app, and for other use of the Marketing & Development Department;

Track and analyze social media performance metrics;

Plan and maintain a social media content calendar, ensuring timely, accurate, and consistent posts; schedule content, monitor engagement, and prepare timely responses to comments to foster community interaction;

Craft engaging narratives and visual content tailored to target audiences, aligning with the College’s branding and strategic goals;

Collaborate with departments and student organizations to promote events, activities, and achievements through dynamic social media campaigns;

Monitor current social media trends, explore new platforms, tools, and content formats, and creatively leverage these and other ideas to enhance the College’s digital presence;

Assist with recruitment and supervision of student ambassadors to amplify the College’s presence on social media and at campus events;

Build strong relationships across campuses to source and produce authentic, student-centered content;

Participate in departmental meetings and manage project timelines through the ticketing system;

Produce original content that will involve photography and videography capture and editing and writing original content that reflects and enhances the College’s brand and mission;

This list is not to be considered all-inclusive. Other duties may be assigned by the Vice President for Institutional Advancement, Marketing & Communications or the Associate Director for Public Relations.

All employees of MassBay are expected to work collegially and collaboratively within a community that values and celebrates the variety of student experience.