Social Media Marketing Specialist

Social Media and Content Manager

About Us:

At The Elle Group, we’re a small, dedicated team of real estate professionals in the Greater Boston area who bring a personal touch to every client relationship. As experienced investors ourselves, we know the challenges and opportunities of the market firsthand. Our mission is to provide expert guidance, tailored strategies, and unwavering support to help you succeed in real estate.

Job Description: 

Are you the friend who always knows the best TikTok trends before they blow up? Do you love creating engaging content, want hands-on experience in real estate marketing, and have an eye for aesthetics? Our dynamic, fast-paced real estate team in Boston is looking for a Social Media Manager who’s creative, loves to be in the field, enjoys editing, and thrives on increasing social media views and followers!

What You'll Do:

Create inspiring content across all social platforms: Develop captivating content that showcases The Elle Group’s listings, team members, and unique differentiators. Each topic should be promoted consistently and cohesively across all platforms, including (but not limited to) social media Instagram, TikToks, Facebook, Youtube, LinkedIn, etc.

● Content Creation: Design, film (iPhone or similar), and edit high-quality original content, including property tour reels on Instagram and TikTok, as well as educational graphics for LinkedIn and Facebook.

● Content Strategist: Help identify and develop our top content pillars, which will serve as the foundation for weekly social media content. Examples of key audiences/pillars include our consumers/people we don’t know (“Client Prospect” Pillar), local friends/clients/businesses (“Community Connection” Pillar), real estate agents (“Industry Expertise/Education” Pillar), local vendors/partners (“Partnership” Pillar), and so forth.

● Community Engagement: Monitor and respond to comments and direct messages in a timely, professional-yet-friendly manner to foster authentic connections with potential clients.

● Create a Social Media Plan & Schedule Content: Use Monday.com (or similar) to develop a comprehensive monthly social media plan, outlining seven posts per week. This plan will integrate all brand pillars while also highlighting timely listings, events, and more. We will utilize a scheduling platform, such as AgoraPulse, to efficiently manage and schedule the content.

●Growth & Analytics: Track key performance indicators like engagement rates and conversion metrics, providing regular reports to leadership on the effectiveness of digital efforts.

Videography & Editing

● Generate Video Inventory: Come up with several videos that can be housed in a “video inventory” to be used across educational videos about real estate

● Create Neighborhood Video Content: Go to the top neighborhoods that we service to take video content that can be used in neighborhood spotlights, tours, business features, and more.

● Edit and Compile Video Inventory: Work on creating evergreen video content that can be posted across social media throughout the year.

What We’re Looking For:

● Tech-Savvy and Creative: You’re comfortable working across multiple platforms, have an eye for detail, and are skilled at creatively presenting information.

● Strategic Thinker: You have a knack for crafting compelling marketing strategies and maximizing the reach of every piece of content.

● Passionate Storyteller: You love sharing stories, creating meaningful connections, and promoting a brand’s mission.

● Fluent in Social Media: You are well-versed in all social media platforms and understand the unique nuances of each to maximize exposure for every piece of

Compensation

$22-35 per hour part time and potential for full time.