What are the responsibilities and job description for the Home Sales Analyst position at Maplewood Communities?
Position Overview
The Home Sales Analyst supports the full sales lifecycle—from marketing and lead generation to closing coordination and post‑sale administrative tasks. This role blends customer engagement, digital marketing, operational support, and acquisitions administration to ensure smooth and efficient experience for prospects, buyers, and internal teams.
Sales & Customer Engagement
- Respond to inquiries from prospects via phone, email, website, and social media.
- Conduct outbound calls to warm leads and maintain consistent follow‑up.
- Schedule and coordinate home showings, tours, and appointments.
- Provide general guidance on financing options and assist with financing applications when needed.
- Support buyers through each stage of the sales process to ensure a positive experience.
Marketing & Lead Generation
- Manage and maintain marketing campaigns across all platforms.
- Update and monitor company websites, listing platforms, and online inventory.
- Create and schedule Facebook posts and other social media content.
- Track marketing performance and recommend improvements to increase lead flow and engagement.
Sales Administration & Closing Support
- Assist with the preparation of closing documents and ensure accuracy and completeness.
- Maintain organized tracking of all closing documents and required signatures.
- Update and manage the Home Tracker system to reflect sales progress, buyer status, and closing timelines.
- Coordinate with lenders and internal teams to ensure timely closings.
Operations Support
- Assist with general operations tasks as needed.
- Support inventory management, home readiness, and coordination with maintenance or construction teams.
- Work with onsite teams to ensure homes are properly staged, photographed, and presented for marketing and showings.
Acquisitions Support
- Transfer home titles into the appropriate property or community name following closing.
- Enter new Park‑Owned Home information into the Home Tracker.
- Verify that each new location is properly licensed in accordance with state and local requirements.
- Coordinate with internal teams to ensure all acquisition‑related documentation is complete and compliant.
Qualifications
- Experience in home sales, leasing, real estate, or customer service preferred.
- Strong communication and interpersonal skills.
- Ability to multitask, prioritize, and stay organized in a high‑volume environment.
- Comfortable with technology, CRM systems, and social media platforms.
- Professional, dependable, and customer‑focused.
Work Style & Expectations
- Detail‑oriented with strong follow‑through.
- Self‑motivated and able to work both independently and collaboratively.
- Positive attitude and willingness to support multiple departments when needed.
Compensation & Benefits
- Competitive salary
- Health, dental, and vision insurance
- Paid time off and holidays