What are the responsibilities and job description for the RID Trade Development Representative- OFF Premise position at Mancini Companies?
JOB SUMMARY:
The Off-Premise Trade Development Representative is responsible for driving brand visibility, distribution, and merchandising excellence within assigned off-premise retail accounts. This role focuses on executing high-impact display enhancements, maintaining best-in-class shelf sets, ensuring perfect distribution of core SKUs, and securing key visibility placements. The ideal candidate is a self-starter who thrives in a field-based role, independently manages their schedule, and consistently delivers strong in-store execution.
Core Job Functions:
Retail Execution & Merchandising:
- Sell in, build, and maintain incremental display enhancements and secondary placements
- Execute and protect approved shelf sets that align with brand standards and retailer schematics
- Drive “perfect distribution” by ensuring authorized SKUs are on shelf, in stock, and properly merchandised
- Identify and secure key visibility opportunities such as endcaps, stackers, and high-traffic placements.
Trade Development & Account Management
- Work from an assigned account list to prioritize high-impact retail opportunities
- Build strong relationships with store managers, department managers, and key retail decision-makers
- Partner with distributor sales teams to align on priorities and execution goals
- Monitor competitive activity and provide feedback on market trends.
Sampling & Consumer Engagement
- Plan, schedule, and host in-store tastings and samplings in compliance with state and local regulations
- Act as a brand ambassador, delivering engaging and educational consumer experiences
- Ensure all sampling materials, permits, and reporting are completed accurately
Planning & Reporting
- Independently manage weekly and monthly schedules to maximize productivity and coverage
- Track activity, displays, shelf sets, and sampling results through required reporting tools
- Provide regular updates on wins, challenges, and opportunities within the market.
KEY ATTRIBUTES FOR SUCCESS
- Highly self-motivated and proactive
- Organized, disciplined, and detail-oriented
- Hands-on, execution-focused mindset
- Passion for the Tito’s Handmade Vodka brand and culture
MENTAL AND VISUAL REQUIREMENTS:
Close mental and visual attention required to perform work dealing primarily with preparing and analyzing data and figures, performing accounting, using a computer terminal, AND/OR extensive reading.
PHYSICAL ACTIVITIES AND REQUIREMENTS:
Ability to remain stationary for extended periods of time, ability to move about the office to access various objects, ability to operate office machinery such as a computer, and ability to communicate effectively. Ability to exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
QUALIFICATIONS:
- College degree or equivalent work experience/training/education preferred
- 2 years of experience in beverage alcohol, CPG, or retail sales (spirits experience preferred)
- Strong understanding of off-premise retail execution and merchandising best practices
- Proven ability to work independently and manage time effectively
- Confident communicator with strong relationship-building skills
- Comfortable selling, negotiating, and executing at the store level
- Willingness to work evenings and weekends as needed for samplings and key retail activity
- Ability to travel within assigned territory
LICENSES/CERTIFICATIONS:
Valid Driver’s License and registration
Rhode Island State license to sell liquor necessary & TIPS Certification