What are the responsibilities and job description for the Director of Marketing – Hard Surface position at Luxury Executive?
Director of Marketing – Hard Surface
Luxury Executive has been exclusively engaged on this search.
Our client is a premium residential flooring brand, sold through independent retailers across the United States and Canada, and recognised in its market for design, quality and service. The hard surface side of the business is growing fast, and this is the role that will lead it.
This is a build, not a maintenance job. You will be the marketing authority for hardwood, laminate, luxury vinyl and the categories that come next — the person who sits between product development, sales and executive leadership and makes the whole thing coherent. The product is good. The opportunity is to make the market feel it.
What you will own
Product marketing and go-to-market Annual marketing strategy for the hard surface portfolio. Product positioning and launch planning. Competitive analysis and consumer insight that identifies where the opportunity actually is. Translating technical performance into something a homeowner in a showroom understands and wants. Partnering with product development on assortment planning and lifecycle management, and owning the relationship with the trade press — copy, advertising schedule, editorial partnerships.
Channel marketing Driving growth through a national independent retail dealer network, and building genuine standing with the interior design community — designers, specifiers, architects — in a way that pushes business back to the retail channel. Merchandising and point-of-sale that elevates the in-store experience. Programmes that work for both independent retailers and national buying groups. Dealer activation, customer events, co-op initiatives.
Sales enablement Equipping a field sales organisation to sell: launch campaigns, presentation materials, training and product education, spec sheets, in-store signage and branded merchandising. Working directly with sales leadership to find and fix what the market is telling you.
Brand and content Partnering with graphics and digital on photography, video, social and sales material so the brand holds together everywhere it appears. Building the storytelling around innovation, performance, craftsmanship and design. Improving the direct-to-consumer sampling experience. Owning the new product introduction calendar with product management.
What we are looking for
- 8 years in marketing, with hard surface flooring experience strongly preferred — hardwood, laminate, luxury vinyl, resilient
- Demonstrable ownership of product launches and go-to-market strategy, not just execution against someone else's plan
- Fluency in how product is marketed and sold through independent retailers, buying groups, designers and builders
- A track record with premium or design-led brands, and an instinct for what "premium" has to feel like in practice
- Strong presentation and communication skills — this role is visible to executive leadership, to the sales force and to the trade
- Excellent project management across many simultaneous priorities (Asana experience useful)
- Bachelor's degree in Marketing, Business, Communications or a related field
Why this one is worth a conversation
The categories are growing, the brand has real equity to build on, and the person who takes this role gets to define how a premium flooring brand shows up in hard surface — rather than inheriting someone else's version of it. The business is performance-oriented and the team is genuinely engaged; this is a place where good marketing gets noticed and funded.
To apply or enquire in confidence: email your CV to info@luxuryexecutive.com. All approaches are handled confidentially. Luxury Executive is retained exclusively on this appointment; the client is not accepting direct applications.