What are the responsibilities and job description for the Manager, Marketing and Strategic Communications position at LIFECARE ALLIANCE?
Job Purpose:
- This position will oversee marketing and strategic communications for the Agency. This includes all aspects of marketing, digital communications, public relations and promotional efforts, media, and collaborative agency communication for a complex organization with multiple brands.
Key Responsibilities:
- Brand Management: Lead agency efforts to promote, protect, and maintain a successful brand and image in the community.
- Media and Public Relations: Lead efforts to obtain a consistent flow of free media in the community to highlight the Agency’s work.
- Traditional Marketing: Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
- Digital Marketing: Utilize digital platforms to effectively communicate the Agency’s mission and initiatives, ensuring a strong online presence.
Required Education:
- Bachelor’s degree in Marketing/Communications or a related field
Required Experience:
- At least two years of experience in marketing and strategic communications
- Experience and high level of comfort engaging media partners and speaking on behalf of the agency
Required Skills and Abilities:
- Ability to build authentic relationships across all levels of donors and agency constituents/partners
- Proficient in digital media
- Strong brand management skills to lead efforts in promoting, protecting, and maintaining a successful brand and image in the community
- Expertise in media and public relations to ensure a consistent flow of free media highlighting the Agency’s work
- Competency in traditional and digital marketing strategies