What are the responsibilities and job description for the Head of Content position at Lensa?
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Job Description
The Head of Content will lead the development, execution and management of the content strategy across our publishing operations. This includes editorial direction, content creation, workflow management, aligning content with business objectives, growing audience engagement, and ensuring the quality and consistency of our brand voice. The person will supervise content teams (writers, editors, designers) and work cross-functionally with marketing, sales, production and operations.
Key Responsibilities
Skills And Requirements
Requirements / Qualifications:
Job Description
The Head of Content will lead the development, execution and management of the content strategy across our publishing operations. This includes editorial direction, content creation, workflow management, aligning content with business objectives, growing audience engagement, and ensuring the quality and consistency of our brand voice. The person will supervise content teams (writers, editors, designers) and work cross-functionally with marketing, sales, production and operations.
Key Responsibilities
- Develop and own the content strategy: define what types of content (books, digital, audio, video, articles) the company will produce, for which audiences, on what platforms/channels.
- Define and maintain the brand voice, tone, style guidelines, editorial standards.
- Build, manage and mentor the content team: editors, writers, content producers, freelancers. Hire as needed.
- Oversee and direct the editorial calendar and content production workflow: from ideation → assignment → creation → editing → publication/distribution.
- Ensure content aligns with business goals (sales, subscriptions, audience growth, engagement, brand positioning).
- Collaborate with marketing/sales/operations teams to ensure content supports campaigns, product launches, and audience growth.
Skills And Requirements
Requirements / Qualifications:
- Bachelor’s degree (Journalism, English, Communications, Marketing or related); Master’s is a plus.
- Significant experience (e.g., 7-10 years) in content, editorial or publishing roles; leadership/management experience preferred.
- Strong editorial judgment, writing/editing skills, understanding of storytelling and content creation.
- Experience with content strategy, multi-channel publishing (print digital), managing a content team.
- Familiarity with analytics, KPIs, data-driven decision making for content.
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