What are the responsibilities and job description for the Social Media Manager: YouTube position at La Sierra University?
Position Type: Student Worker
Department: Marketing
Overview
Lead La Sierra’s YouTube content strategy through Shorts, long-form videos, livestreams, and
virtual tours. Tell powerful stories and create engaging live experiences for prospective students.
Great for someone who’s organized, strategic, and passionate about video storytelling and
analytics.
Responsibilities
Department: Marketing
Overview
Lead La Sierra’s YouTube content strategy through Shorts, long-form videos, livestreams, and
virtual tours. Tell powerful stories and create engaging live experiences for prospective students.
Great for someone who’s organized, strategic, and passionate about video storytelling and
analytics.
Responsibilities
- Create and upload daily YouTube Shorts and regular long-form videos
- Host and run livestreams for key events, campus spotlights, or student panels
- Monitor comments and questions during lives and reply in real time
- Maintain consistent video thumbnails and branding
- Build playlists for 360 virtual tours, student features, and academic programs
- Partner with external YouTubers to produce content on campus
- Coordinate with VP of Marketing to promote content through Google Ads
- #1 Adventist school on YouTube
- #1 university in Riverside on YouTube
- 10 student enrollments through YouTube
