What are the responsibilities and job description for the Market Analyst position at Koenig Equipment, Inc.?
Since 1904, Koenig Equipment has been family-owned and setting the standards for the Agriculture, Lawn & Garden, and Construction industries. Our core values of customer service, courage, continuous learning, ownership, and trust support our mission of being the preferred choice of customers, employees, and manufacturers alike. Our reputation of superior customer support has enabled growth, reinvestment, new and challenging jobs, and shareholder value for over four generations. Koenig is currently searching for a Market Analyst based out of the Shared Resource Center in Botkins, OH.
The Opportunity:
We are seeking a curious, data-savvy Market Analyst to join our team and help us make faster, smarter, and more profitable decisions in the used equipment space. This role will combine external market research with internal performance analysis to optimize trade-in valuations, pricing strategies, and inventory alignment.
If you're energized by solving real-world business problems, passionate about ag equipment, and comfortable turning raw data into clear recommendations — this is your chance to drive real impact at the dealership level.
Key Responsibilities:
Used Equipment Market Analysis & Pricing Strategy
- Research and interpret external market data, including auction trends, dealer comps, UCC filings, and supply indicators
- Monitor signals from commodity markets and seasonality to anticipate value shifts in high-impact categories
- Develop and maintain dynamic pricing models and dashboards that support confident decision-making on trade-in values and list prices Provide insight into regional dynamics and market volatility by equipment category (e.g., combines, headers, high-hp tractors)
Trade-In Valuation Support
- Analyze internal data including trade history, specs, condition reports, warranty coverage, and sales velocity to support accurate valuations
- Recommend high-confidence list and trade values in partnership with the Used Equipment Manager
- Identify risk factors such as geographic mismatch, off-color units, or seasonal demand mismatches Document valuation assumptions for future reference and consistency
Inventory Optimization & Sales Alignment
- Track inventory performance by aging, quote activity, and web engagement
- Maintain a dashboard that surfaces priority inventory for repricing or marketing action
- Recommend pricing or promotional adjustments based on turn targets, margin goals, and forecasted demand Analyze internal “inventory wish list” data to help align future trades with customer demand
Market Intelligence & Forecasting
- Produce regular insights briefs summarizing key market trends, category risk, and inventory opportunities
- Build or support simple forecast models to estimate resale timelines and margin outlooks
- Collaborate with sales and finance teams to translate analysis into smarter quotes and faster decisions
Collaboration & Communication
- Clearly present findings and recommendations to sales, inventory, and executive leadership teams
- Support cross-functional initiatives by providing relevant analysis, visuals, or data summaries
- Help internal teams understand how external factors (e.g., tariffs, input costs, supply shifts) may affect used equipment strategy
Data Sources You’ll Work With:
- External: Tractor Zoom Pro, dealer comps, UCC filings, commodity markets, auction results
- Internal: Anvil data (quotes, inventory, web engagement), CRM activity, equipment availability and demand
Qualifications:
Required
- Experienced with spreadsheets (Excel, Google Sheets) to organize and analyze large datasets
- Demonstrated understanding of statistics and probability concepts
- Ability to interpret market reports and explain their business implications
- Strong communication skills — able to walk through a report and explain its impact on a specific trade or category
- Familiarity with ag equipment, dealership operations, or a strong willingness to learn Comfort presenting data to non-technical audiences and cross-functional teams
Preferred
- Experience with Salesforce or Anvil CRM tool
- Familiarity with industry pricing tools (Tractor Zoom, Iron Guides).
- Proficient with visualization tools (e.g., Tableau, Power BI)
- Ability to read or lightly modify code (SQL, Python) is a plus, but not required Background in ag, heavy equipment, or dealership-side experience
Education
- We’re flexible. A bachelor’s degree is not required — we care more about your ability to work with data, communicate clearly, and apply insights to business decisions. Relevant job experience matters more than a diploma.
Koenig Equipment, Inc. is an equal opportunity employer. It is the policy of Koenig Equipment to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status. Koenig Equipment will conform to the spirit as well as the letter of all applicable laws and regulations.
