What are the responsibilities and job description for the Senior Channel Marketing Manager - Kroger position at Jobright.ai?
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Job Summary:
Bradshaw Home is a company that values collaboration, growth, and innovation. They are seeking a Senior Channel Marketing Manager focused on their Kroger account, responsible for developing and executing channel-specific business plans while collaborating with various teams to achieve sales and profitability targets.
Responsibilities:
• Strategically achieve budgeted sales and profitability targets at assigned accounts, with special emphasis on Kroger.
• Collaborate with Sales and Product teams to optimize customer mix, maximizing sales and margins for both our company and our retail partners.
• Lead the commercialization of new products and programs within the market, ensuring effective implementation.
• Drive line review planning processes to secure optimal product placement and assortment.
• Develop and execute promotional strategies tailored to drive sales while optimizing margins.
• Implement initiatives to drive efficiencies and reduce non-productive costs at the customer level.
• Set customer pricing based on product categories to ensure competitive positioning while meeting specific margin requirements.
• Analyze syndicated data, retailer POS, and consumer insights to inform decision-making.
• Act as the internal expert of customer-level category dynamics, providing insights into trends, competitive activity, and market opportunities.
• Translate data and insights into clear, compelling narratives that influence customer presentations and decision-making across the organization.
• Manage day-to-day business activities at key accounts, working closely with Sales, Product Development, Finance, and Operations teams.
Qualifications:
Required:
• 5 years of experience in channel or trade marketing, preferably within the consumer packaged goods industry.
• Bachelor’s degree in business, marketing, or a related field.
• Proficient in reading and analyzing syndicated data such as Circana to inform strategic decisions.
• Strong proficiency in Microsoft Excel for building pricing models, analyzing financial data, and assimilating data from various sources.
• Proficient in Microsoft PowerPoint to craft compelling customer presentations.
• Strong analytical and problem-solving skills, with excellent time management and organizational abilities.
• Effective communication skills, capable of articulating ideas to both small and large audiences.
• Ability to lead and collaborate across departments to achieve company objectives effectively.
Company:
Bradshaw Home is a consumer goods company offering housewares products and appliances. Founded in 1969, the company is headquartered in Rancho Cucamonga, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.
