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Lead Product Manager Loyalty Communications

Jobright.ai
Wilmington, DE Full Time
POSTED ON 11/12/2025
AVAILABLE BEFORE 12/12/2025

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Job Summary:

Wells Fargo is seeking a strategic and detail-oriented Lead Product Manager to oversee the development and management of servicing and marketing communications for their Credit Card Loyalty programs. This role is responsible for the end-to-end lifecycle of internal and customer-facing content, ensuring accuracy, compliance, and a seamless customer experience while leading initiatives to enhance the effectiveness of Loyalty communications.


Responsibilities:

• Lead the development and optimization of customer-facing communications for Credit Card rewards and benefits.

• Conduct market research and performance analysis to drive communication change initiatives.

• Ensure consistency and effectiveness across all Loyalty communications and channels.

• Implement communication solutions using Agile methodologies.

• Mitigate risk related to Loyalty communications, optimize end-to-end monitoring activities, and ensure compliance with regulatory and internal standards.

• Collaborate with cross-functional teams including Product Management, Legal, Compliance, Digital, Marketing, Translation Services, and third-party vendors.

• Maintain document version control and approval workflows to ensure content accuracy.

• Oversee Change in Terms notifications and other regulatory communications.

• Drive efficiencies by simplifying communication processes and documentation.

• Retain and manage all required documentation in accordance with applicable controls.

• Mentor junior team members and lead cross-functional initiatives.


Qualifications:


Required:

• 5 years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education


Preferred:

• Strong editorial and document management skills.

• Strong organizational, verbal, and written communication skills.

• Knowledge of communications review processes and procedures.

• Proficiency in Spanish and experience managing English-to-Spanish translations.

• Familiarity with legal and compliance review processes.

• Experience with Agile methodologies.

• Experience in marketing, credit card loyalty, or insurance product management.

• Experience working with third-party vendors.

• Ability to influence and negotiate with key stakeholders.

• Ability to work independently and thrive in a complex, matrixed environment.

• Proficiency in Adobe Professional and Microsoft Office Suite.

• Bachelor’s degree or higher.


Company:

Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services. Founded in 1852, the company is headquartered in San Francisco, California, USA, with a team of 10001 employees. The company is currently Public Company. Wells Fargo has a track record of offering H1B sponsorships.

Salary.com Estimation for Lead Product Manager Loyalty Communications in Wilmington, DE
$95,881 to $117,379
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