Vice President Marketing

What You’ll Own

Marketing Strategy & Execution

• Own marketing end-to-end across demand gen, product marketing, content, events, and brand
• Build a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnel

Pipeline Generation (Provider-Focused)

• Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groups
• Generate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leads
• Drive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABM

Positioning & Messaging

• Define Flagler’s positioning as the clinical operating system for MSK care
• Translate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messaging
• Ensure messaging resonates with both clinical and operational stakeholders

Demand Gen & Field Marketing

• Build multi-channel programs across paid, lifecycle, and outbound support
• Own field marketing (conferences, regional events, in-person engagement)
• Build referral and partner-driven growth loops within the MSK ecosystem
• Operate in a market where credibility, proof, and relationships matter as much as digital performance

Product Marketing & Sales Enablement

• Lead launches, case studies, ROI narratives, and sales collateral
• Support multi-stakeholder sales cycles (clinicians, operators, owners)
• Help sales move deals from intro → follow-up → close with the right materials and messaging

Analytics & Infrastructure

• Own reporting across pipeline, CAC, funnel performance, and attribution
• Build systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behavior

Metrics & Expectations

You are accountable for:

• Qualified pipeline from high-fit MSK provider groups
• Contribution to net new ARR
• Intro → follow-up → close conversion rates
• Cost per qualified clinic opportunity and CAC efficiency
• Pipeline from events, partnerships, and referrals

What Success Looks Like

• Marketing becomes a predictable driver of qualified provider pipeline and revenue
• Flagler has a clear, differentiated position in the MSK market
• A repeatable system exists for generating and converting demand from the right clinics
• Sales is consistently enabled with materials that improve deal progression and win rates
• Leadership has clear visibility into marketing performance and ROI

Who You Are

• 5 years in B2B marketing, growth, or GTM leadership
• Experience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)
• Strong track record of owning pipeline and revenue outcomes, not just leads
• Deep understanding of how providers actually buy: long cycles, multiple stakeholders, high trust
• Familiar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messaging
• Able to translate complex products and workflows into clear, credible, and compelling narratives
• Analytical and comfortable managing to pipeline, CAC, and conversion metrics
• High-agency, hands-on operator who can move from strategy to execution

Role Expectations

• Full-time leadership role with high ownership
• Travel for customer visits, conferences, and industry events
• Reports directly to the CEO