What are the responsibilities and job description for the Senior Marketing Strategist & Operations Manager – B2B Demand Generation position at Intuit?
About the Team
The Intuit Mailchimp B2B Demand Generation team is expanding to accelerate growth within our mid-market and enterprise segments. We drive full-funnel demand programs that connect marketing and sales through integrated campaigns, ABM sales plays, and data-driven strategy. This growing team is collaborative, analytical, and focused on building scalable, high-impact marketing systems that fuel business growth.
You’ll join a high-performing team that includes our ABM Sales Play Manager and Demand Generation Manager, working together to shape and execute our next phase of B2B expansion.
About the Role
We’re seeking a Marketing Strategist & Operations Manager to help bridge marketing and sales — bringing operational excellence, data fluency, and strategic insight to our go-to-market efforts. This role is ideal for someone who combines analytical rigor with strong strategic thinking and consultative problem-solving skills.
You will own forecasting, reporting, and data integration across multiple systems, and play a critical role in aligning marketing and sales execution through insight, process, and technology.
Responsibilities
What You’ll Do
Develop the annual inbound and outbound demand forecast and roadmap, in partnership with sales, marketing, and finance stakeholders.
Own holistic B2B marketing performance reporting — preparing and presenting insights for Sales share-outs, executive reviews, and ongoing optimization.
Manage the marketing execution calendar, ensuring clear alignment between marketing campaigns, ABM plays, and sales enablement.
Evaluate and optimize marketing platforms and tools — lead integration efforts, assess new B2B demand generation tactics, and champion best practices.
Conduct ad-hoc analysis across systems (Salesforce, BigQuery, Google Analytics, ZoomInfo, etc.) to surface actionable insights that inform strategy and execution.
- Partner cross-functionally with Sales Ops, RevOps, and Analytics to improve data consistency, reporting accuracy, and go-to-market efficiency.
Qualifications
What You’ll Bring
5 years in B2B marketing, growth strategy, or marketing operations (experience in SaaS or tech is a plus).
Strong background in strategy consulting, marketing analytics, or go-to-market operations.
Proficiency with SQL and comfort working in BigQuery or similar environments.
Experience using and connecting tools like Salesforce, ZoomInfo, Google Analytics, Marketo/HubSpot, and data visualization tools (e.g., Tableau, Looker).
Ability to synthesize data from multiple systems into actionable insights for stakeholders.
Strong project management and communication skills; able to lead through influence and drive alignment across teams.
A passion for experimentation and innovation in B2B marketing tactics and technologies.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: